Creative Brochure Printing: From Past To Present
As marketing tools, brochures have never been unsuccessful in registering an impact on customers’ minds. They can be kept on store counters, handed out to spread awareness about a company, or even mailed to prospective customers. As a result, a huge section of the printing services industry has grown to address the needs of this market. Developments like digital technology, design software, and the internet have greatly transformed the traditional processes of brochure printing.
Until just a few years back, computers were hardly involved in the brochure printing process, which took many days, involved in working with film negatives or plate-making machines and needed multiple test prints, adjustments etc. Even design options were limited, with the printers doing the bulk of the design tasks and only the most basic input coming from the customer.
These days, the client at his end can himself design the brochure and transfer it online to the printing company, and he also doesn’t have to wait for weeks for the end product to be supplied to him. Technology has progressed far enough to make 24 hour printing a reality, allowing any number of prints to be supplied to the client within a single day.
One must remember that brochure printing entails careful consideration of aspects like content, design and layout. The digitisation of the printing process has revolutionised these aspects, providing a range of choices, including higher quality full-colour printing, advanced and complex layout options, and content-building packages.
Amongst the many advanced alternatives provided by printing services firms, digital brochures and full-colour brochures are the most popular. These are usually appropriate for brochures which will be in use from medium to long-term. But when it comes to brochure distribution in large volume, but for a restricted period, then dazzling but concise brochures that undergo a brief print run are the most suitable for the purpose. Off-set printing, which is a relatively older method, is still very popular for these brochures as although it takes a longer time to prepare the brochures, a huge number of copies can be printed at one go.
Nowadays brochure printing firms also offer ancillary services besides guaranteeing better quality of prints for their clients. Direct mailing, circulation and brochure development are some of these extra services.
The internet has greatly altered the situation, with customers now visiting websites of printing firms and placing online orders after picking designs and colour specifications from the comfort of their office. Hence, brochure printing has evolved a lot in recent years, and is about to experience even more innovative changes in the coming years.
Truly, technology makes life easy, most particularly in business. Thus, take advantage of what technology can give and enhance your creativeness to become competitive in brochure printing.
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