Influence of Feminine Management Archetype
In the 21st century, the emerging business culture is implementing softer approaches. This softer attitude is helping to evoke trust, authenticity and humanization of corporate identity, more like feminine qualities. This remark is not to express any kind of feminine superiority. Rather, this is the latest reality where the business world needs to reframe its discourse to a softer, more fluid one that usually is not associated with traditional masculine management styles.
With the tremendous growth and usage of internet, companies need to have a new marketing discourse. As users increasingly own the conversations, and customer loyalty ends with just a click, companies need to develop a profound relationship with their clients. They have to be more attentive, flexible and open with their users. It means implementing ethical accelerators for their users which are transparency, openness, and accountability. It requires a change of attitude to softer, more collaborative, conversational, attentive and trust building mechanisms.
Men and women speak different languages and symbolize different archetypes. Men need all the assessments tangible before they start building business processes based on top down hierarchical trees of conditions, risks, time lines and effort invested, men like single tasking or defined parallel tasking.
Feminine typology is based more on the concept of long term, persistent relationships, not focusing much on transactions, more elaborated communications style, more expressiveness in communication, images, telling and learning. Basically, feminine communication is not analytic by nature. However, it is strongly based on emotions, openness, and sharing. Women have an intuitive thinking frame and this archetype is much more suitable for the conversational nature of the web and especially, to the social web. Women put together their assessments by gathering information informal distributed ways. This attitude can further become a redefining business strategy trait.
This can lead to new business world dynamics, more fluid, adaptive, dynamic, and siloed rigid attitudes.
With changing web trends, women are becoming more influential and men are turning more sensitive. Emotional needs, gender based values and stereotypical behaviors are becoming more blurred. This will influence all levels of interactions, brand building and marketing discourse.
Therefore as businesses are required to adapt to new business cultures that foster corporate ecology of open, more transparent, authentic and humane business practices to assure a 21st century competitive edge, the feminine archetype will prevail as part of the semiotics of a reshaping business new world.
For more information on looking at the web from an Icentered point of view, the social, User side paradigm, marketing, philosophical and economic aspects, user centered initiatives, you must check out this – new business models
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