How to Get Started With Solo Advertising
The Internet is growing at warp speed, with new tools and methods coming out each day, making it easier for online marketers to create effective strategies to get targeted traffic and make more sales. Although there are many “new” methods on the market, placing solo ads in ezines that are targeted for your niche, remains an effective and profitable option. Solo ads work great because they are not only effective but also they work fast. Generating results through search engine traffic takes a lot of time, effort, and energy. This is why ezine advertising is such a great choice – especially for Internet marketing beginners. These three tips will help you make the most of your ezine advertising efforts.
Writing your solo ad doesn’t need to be difficult as long as you use simple yet powerful language. Write it so it sounds as though you’re talking to a friend, without any of the jargon. It should be easy for anyone reading your ad to understand your offer. Don’t let it get overly complicated, just be yourself. The sentences and paragraphs you use should be short and to the point so there’s no risk of confusing anyone. Always write your ad in English that is easy to understand.
Be sure you stay in contact with the ezine publisher before you send your ad to make sure everything is sorted out properly. You might want to add some code that will insert each subscriber’s first name into the subject line, so the publisher will need to know about this. This level of personalization can really boost your solo ad response rates. Nowadays, personalizing any email isn’t difficult, which is why you shouldn’t ignore it at any cost. Check all of these things with the publisher before you send your ad.
Be sure you check your intended ad against spam filters to make sure it won’t get blocked before it’s even delivered. Avoid using the types of words that will trigger spam filters, like ‘free’, ‘money’ or ‘get rich’, etc. You need to be careful about the kind of language you use in your copy so that your email doesn’t get blocked.
If you’ve worked hard to create a solo ad campaign, you don’t want it wasted by landing in your recipients’ junk folder. Follow the tips above and you’ll make solo ads even more effective for you. It doesn’t take massive brainpower or technological “know-how” to get these up and running fast. Of course, the most critical component is finding the best match for your niche when it comes to ezines.
My favorite way to use this strategy is when I am promoting a page such as shokz. Whether you are looking to improve a company or a sc2 guide, the tactics in this article are the same.
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