3 Facebook for Business Tips that You Can Use Today
Facebook is the fastest growing social network in the world, with millions of growing members – definitely good news for businesses that are utilizing the social platform to reach out to their target market. Most businesses are excited to get into the ring when it comes to social marketing because all data indicates an impressively high return on investment. Keep reading for great tips on how you can use Facebook to gain targeted exposure while also expanding your business brand.
1. When you create a page for your business on Facebook, you have the ability to have your logo displayed on the page. This is a webpage that is not used by plenty of people, but it needs to be used if you want to use it to build your brand more to your advantage. Don’t put up a random image here related to your niche, but rather your business logo. Don’t forget that using the full space to place your logo is very important. In other words, Facebook authorizes you to place a logo that is 200px wide by 600px wide. So do not make an error of placing a smaller logo that is smashed in the corner because it will not contribute to building your brand. When somebody visits your page, they should feel your company’s presence with your logo, something that not many realize.
Facebook offers social ads that are different from the pay per click ads most marketers are accustomed to. Get the most impact from your social ads by using the tools that Facebook provides you with. Your business website is not the goal when driving traffic through Facebook advertising; your fan page is – if you want the greatest return on investment. Current statistics indicate that businesses get better results by sending traffic to the Facebook business page and not to business websites. Because users are so familiar with the Facebook fan page layout they are more likely to give you the results you’re interested in. Many businesses find Facebook marketing so beneficial because they can target it to reach out to the specific market they are targeting.
Produce your own personalized page tabs, which can be done with HTML. By default, each business has tabs for info and wall. But using static FBML, you will create your own tabs with any kind of content you want. This could be a dedicated page for an offer or mini site that lives right within Facebook! When you use the FBML application, you are only limited by your imagination. If you are not using Facebook for all it’s worth you are ultimately leaving alot of money on the table. So go ahead and get started using these tips you will not regret it in fact you may be surprised by what it can do for your busines.
Facebook can be quite a moneymaker. My dog training methods site has been doing well off of it. With regards to Facebook though you should never stop learning.
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