Cutting Down Advertising Cost With Pay Per Lead.
When browsing the internet have you ever happened to stumble on a website which asks you to fill in some kind of form or questionnaire? Or asking you for your email address to send you a newsletter keeping you updated with product information or some other information. Basically when you on the website there will be a window asking you or leading you to take some action. This is what in marketing term is called been led to perform a certain task. They are leading you to leave some kind of information before leaving the site, for further marketing purposes or to get customer feedback information. Pay per lead is an internet marketing compensation model, where someone pays someone else for every referral which follows through with a desired action.
Advertising happens everywhere on the internet, and many website run adverts of other products and companies on their own site. They do this either in exchange for payment, or in exchange for advertisement space on the other companies website. In this way both parties receive double or triple the advertising for no extra cost.
Marketers have come up with many different payment models of which pay per lead is one. There is also others such as pay per click, pay per sale or pay per action. All of these models are used for internet marketing.
Pay per lead works like this:
Before marketing was done in form of the written word on pamphlets, and in magazines. Now most of the marketing is done on the internet. There are thousands of websites out there advertising some sort of product, or cause. With so many causes and products out there if someone is not specifically looking for your product it can be near to impossible to get lots of traffic to your site without online advertising. Advertising however can be very expensive and needs to be consistent to get in order to get the desired results.
Pay per lead is an online payment model, where the advertiser makes an agreement with the publish to pay them per lead. The publisher only gets paid once his referrals complete the desired action of the advertiser. Pay per lead is different than pay per sale, in that the lead is not for the customer to buy a product, but to fill in some kind of information, even if that is just leaving a contact detail. This information could be the signing up for a monthly newsletter or completing out some kind of questionnaire with regards to marketing research.
Pay per lead is a more definite way of estimating marketing expenses and funds are not wastes on advertising which leads to nothing.
If you are looking to grow your business on the internet, as well as your profits but do not have a big advertising budget, then give this method a go, as you will be able to see definite results. With pay per lead you can be sure of getting your money’s worth.
For more information on pay per lead visit our site on http://www.3waymarketing.co.za
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