Perfecting your Author Resource Info Box
The Perfect Authors Resource Box!
Your author’s resource box is the ONLY element of your article that allows for promotion, so it’s vital that you create a compelling resource box that invokes a call to action and entices every reader to follow through by clicking on your links.
With sites like Ezine Articles, Go Articles, Articlesbase etc, you are able to create multiple resource boxes, choosing one that compliments each article that you write. You can also create multiple authors’ accounts so that you can cover a large number of topics, all within one account. Use your resource boxes wisely, and make sure that you offer your reader with an incentive to click through. One way of doing this is by offering a free giveaway in your author’s resource box that is relevant to the topic or market that your article is focused on. If you are not sure what you can offer within your resource box, here are a few things I have used successfully for over a year now.
1. A FREE article marketing report
2. Newsletter or Ezine newsletter
3. FREE trial of a paid product
4. A FREE ebook
5. FREE trial membership
When creating your author’s resource box, make sure to use anchor text whenever possible. This will help you rank for specific keyword phrases within the search engines. While not every article directory permits anchor text within author resource boxes, whenever possible include various keyword phrases pertaining to your market. You also want to incorporate a strong call to action, directing your reader to click your link and explore your website. You should also limit the number of links contained within your resource box to only one, so that your reader is given a clear message, to click on your link and visit your site, rather than being confused with multiple options. Your overall article should tie in with the website that is featured within your author’s resource box.
Most authors neglect to use there author resource box and member page usefully. Keep in mind this spot is every bit as and sometimes more important than the actual content. Use it wisely and test several different methods to get click throughs.
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