Outsource Link Building for your Company
Link building is a search engine optimization activity that places complementary inbound links on to another website. This method can make a website sit right on the first page of search engine page results which can drive traffic to that site.
While it is true that link building is a very important strategy for off page optimization, it can be very complicated, especially for people who are not familiar with search engine rules. Search engines have their own rules concerning link building which makes this takes a little bit hard. Plus, it is also time-consuming and tedious for some people. That is why some business owners or webmaster choose to outsource link building to SEO firms.
There are different types of link building strategies that link builders use. These are authority links, directory links, reciprocal links, inbound (or one-way) links, and article submission links.
Authority links are back links from search engine-trusted sites. Search engines usually place a website on the first page of SERPs when it is an authority site. That’s why this kind of link building strategy is important for websites.
Link builders can also submit their links to local, niche, and general directories. Some examples of these are DMOZ and Yahoo Directory. In addition, they also use reciprocal links. As the name suggests, website A reciprocates linking to website B, a possible win-win situation for both websites if their content complements each other. Nevertheless, link builders should practice reciprocal linking in moderation as search engine developers themselves have warned people not to overuse it.
One-way links or non-reciprocal links are done by linking a website to another website, but website B does not link back to website A. Websites that have this type of link building method are placed well on search engine result pages as it has a more natural course.
Article submissions are also another way to submit links to other websites. Unique and relevant articles are created and then submitted to article directories that will include a backlink to the website through the resource box.
Link builders can also do press release links. One can submit press releases to press release submission sites. These press releases should be newsworthy, and link builders take care to submit to press release submission sites which would complement their content. This strategy further establishes the website and raises its ranking on search engine results pages.
Link building depends on both the quality and quantity of the links that a website has. The quantity of the links will determine a site’s rankings because search engines consider the number of links a website has. However, a website has to create relevant and unique content first because this will determine if site visitors will link to it.
Link building is just one of the search engine optimization strategies business owners can outsource. To outsource link building is to cut on expenses and an effective way to get websites on top of search engine results page. This vital SEO tasks does not need to be expensive or time-consuming when outsourced to the right SEO firm.
The author is a small business owner who has chosen to outsource link building for different business endeavors.
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