Why A Solid Keyword Framework Helps Increase Google Page Rank
Extensive keyword research will not be merely an important component of the on-line marketing; it truly is probably the most fundamental aspect. Keywords and phrases are the foundation, the cornerstone, plus the framework, behind all your on the net marketing activity. For those who truly want to enhance your Google page rank then you need to have well-constructed keyword framework to start with.
Your internet site, your email campaigns, press releases, articles, blogs and social websites need to all be constructed about your keyword framework. Why, due to the fact search engines like things to be in a logical order, they like consistency and relevancy. For those who don’t have a full understanding of the keyword framework then you’ll struggle to maintain your marketing activity in order.
Keeping your marketing activity in order means which you are capable to link from one element of the marketing mix to the other. This makes it much simpler for your audience to find you.
Let’s take a look at your keyword framework like an old-fashioned library index card. Back inside the dark ages, before there were computers, seems such a lengthy time ago, you’d use a library index card to seek out the book you had been looking for. Initial you would think of all the search phrases that associated to the books you wanted to find. Once you found the index cards with those keywords and phrases you’d find a list of numbers for the category of the books that associated to that topic. You would then take those numbers and go to the proper shelves to seek out the selection of books.
Let’s look at this in reverse. If you wrote the book then you’d offer the library using the books’ title, category, search phrases, and author, allowing readers a number of approaches to find you.
So how does this relate to your keyword framework?
Think of it this way. Let’s say you happen to be a Tour Operator and you operate full day tours, half-day tours and overnight tours. Your framework may well look like this. Your title is ‘Tour Operator,’ your categories are ‘Full Day Tours’, ‘Half-Day Tours’ and ‘Overnight Tours’. Each category has sub categories. For ‘Half Day Tours’ this may very well be: ‘half day hiking’, ‘half day snorkeling’, ‘half day kayaking’ and so forth.
Utilizing this framework it is possible to then construct your marketing activity and internet content based across the primary categories along with the sub categories. These become your key phrases and you use them to optimize and drive traffic to your website. Not surprisingly you still have to research these terms to make sure they’re what folks search for but in case you structure your on the internet activity based in your keyword framework you will definitely see an increase inside your Google page rank more than time.
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