How to Make your Brochures Profitable
While brochure printing is typically aimed at basic promotions, with the right kind of techniques in design you can really make them profitable for business. In this guide, I will teach you how to print brochures and make that brochure printing profitable for you. This is all about maximizing the impact of the custom brochure so that readers will have no real choice but to be impressed and start giving you some business. Let me start you off by telling you how to get readers interested in reading your custom brochures.
1. Attract and Excite readers – To make brochures profitable, you of course must gather as much readers to your brochures as you can. This means optimizing the front or cover of your color brochures so that they attract and excite readers even if they are looking from far away. There are many tricks to do this but there are 3 basic things to try out.
a. Image attraction – Image attraction for brochures is done by just choosing a professionally made attractive image. The best subjects to display in color brochures are beautiful models, cute kids/animals and action shots that have a story. These kinds of images attract people naturally because they represent the human need of companionship, love and a great story to understand.
b. Text attention – Another way to attract readers is to just use text that catches attention. From words like “Attention”, to power words like “Save”, “Proven” and “Discover” there are a lot of great words out there that can immediately grab people’s eyes and direct them to your brochure. Use these on titles for great effect.
c. Color distinction – Finally, using a different and very unusual color also works to get people to take notice of a brochure. From standard white brochures, you might want to try out black brochures, deep red brochures and even hot pink brochures.
2. Develop a promise of benefit – Now, after grabbing their attention, you will need to get readers engaged with your color brochures by developing a promise of benefit. Readers need to know that they will get something important from reading your brochures, so it is important that you tell them what they can gain. Most people usually want benefits like gaining vital information, getting free things, getting great offers and special tricks to make life easier on them. You have to play with your brochure message and try to make people realize that they can gain these benefits from your brochure through its text. It should be simple enough for you, but make sure you focus on the message since it is important.
3. Call readers to action – To get readers to really bring you a profit from your brochure printing, you must always give them a call to action, or an invitation to do something. From just saying “buy now!” to “hurry limited stocks”, the approach to this tactic can be quite varied. Whatever the case, you must always give that sense of urgency or action, so that readers are driven to do something from the information they read. Without this, you will have less chances of making your brochure profitable.
4. Plan for targeted distribution – Of course, also remember that a color brochure is practically useless and unprofitable if it is not picked up or delivered to the people most responsive to its message. So always have a plan for the targeted distribution of your color brochures. Make sure that the locations your are delivering brochures are where your target markets usually pass through or reside in. You may also want to create targeted mailing lists to get those brochures to the right hands. This increases the profitability of your color brochures quite well.
So that is how you can make your color brochures more profitable. By maximizing their impact, their influence and their distribution, every color brochure will have a greater chance of making a sale. Good Luck!
This article aims to provide the reader comprehensive ideas about brochure printing.
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