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It’s every internet marketer’s dream to continuously increase their sales and earnings. It is for this reason why they need to consistently promote their website and products online. It’s crucial that they reach out to wider market and that they attract more and more traffic on a daily basis. If you’re one of these people, the best internet marketing tool that I can recommend to you is article marketing. This is proven to be the most effective when you’re trying to generate organic traffic or qualified visitors. As you know, this is the key to higher conversion.

Below are very effective article marketing tips that you can use to generate more sales:

1. Secure impressive open rate. Before you can get more people to click through your resource box, you need to get them to open your articles first. This can be achieved by talking about topics that are extremely important or interesting to your target audience. Talk about issues, problems, or goals that are related to what you sell so you can easily attract those people who are most likely to buy from you. Also, don’t forget to usecatchy titles as this can surely make a huge difference in your open rate.

2. Concentrate on educating your readers and not on selling the products that you offer. Although your main goal is to secure more sales, talking about the products or services that you sell on your articles will not help. Keep in mind that people are reading articles because they’re looking for information. It is your job to give them what they want. Offer them with solutions to the things that they’re going through, provide expert information to answer their questions, and offer guides to help them reach their goals.

3. Offer great reading experience. It’s crucial that you’ll get your audience to read your articles until the end. Aside from making them very informative, it will also help if you make them entertaining and pleasurable to read. I suggest that you make your articles relatively short (400-600 words) and easy to skim through. Make use of simple terms and short paragraphs to promote better comprehension. Then, write using conversational tone. This is important in convincing your readers that there’s a human being behind your articles. Ask questions, insert jokes, tell stories, and offer examples when and as needed.

4. Use extremely effective resource box. It’s important that you get more readers to click the link on your resource box. The higher your clickthrough rate, the better your chances of making a sale. Ensure that your resource box is well-written and that your call to action is very compelling. While keeping it brief, tell your readers who you are and what you can do for them. When inserting the links of your website, I suggest that you make use of anchor texts instead of absolute URLs. Don’t forget to offer giveaways like reports, ebooks, or short newsletters. It is common knowledge in the field of internet marketing that people are most likely to respond to your call to action if you give them something for free.