SEO Content Writing-Make your Website’s More Appealing to Search Engines
SEO content writing is the process of producing text that is closely relevant to the content of a particular website. The goal here is to ensure that the website will show up on relevant listings when target audience search for the keywords that were used in writing the content. When done efficiently, this will lead to better page ranking.
Here’s how you can write content for your website that both online users and search engines will love:
- Be very smart when choosing your topics. Never talk about topics that are not related to the products that you sell or to the keywords that you’re targeting. Putting irrelevant content on your website will not do you any good. Stick with those topics that are constantly being searched for by your target audience and those issues that are relevant to your chosen niche. This will help in making sure that you’ll be able to attract high quality traffic or those people that you can easily convert to paying customers.
- Target the right keywords. Conduct keyword research before you start writing your articles. Keep in mind that these could change any minute so you better keep yourself posted. The best keywords are those that are extremely popular and those that contain at least 3 words (long-tail keywords). You don’t want to target those terms that are extremely competitive especially if you want your articles to come up on the top 10 search page results.
- Provide information and not sales pitches. Even if you’re writing for your own website, it’s still not a good idea to concentrate on discussing your products and services. It’s best if you focus first on educating your readers. You can mention your products once or twice but do not overdo it. Online users easily get annoyed when they get blatant ads when they’re hoping to get useful, expert information.
- Make it short and scannable. Attract more online users to read your web content by making it easy on the eyes. Start with a good headline and a very short introduction. Then, list down your ideas using bullet list or short paragraphs. Whenever needed, make use of subheadings and be sure to highlight the juiciest information that you’re giving out. Through this, you’ll be able to help your readers in easily finding the exact information that they’re looking for.
- Optimize your web content. Place your primary keywords on your headlines and on the first 90 characters of your web content. Then, insert it once or twice for every 100 words. Do the same for your secondary keywords and relevant terms. Ensure that you follow keyword density which is 1-2% of your word count.
- Keep it short and tight. Share a slice of your expertise using the most effective words. You don’t want your web content to be wordy or unnecessary lengthy. Avoid using fillers and just get straight to the point. Ensure that each of your sentences is worth your readers’ time.Do you want to learn more about article marketing? If so, click here: SEO Article Marketing
Also – do you want to read more articles? If so, go here: Article Marketing for Higher Conversion