Positive figures for BMW
As you may have heard – 2009 was a very tough year for car dealers and manufacturers; with a global recession in place it was difficult to sell luxury goods such as cars to people struggling to raise finance. The majority of new cars purchased in the UK were bought on some form of finance packages, whether it is HP, Personal Contract Plan (PCP) or a car/ personal loan.
2010 was predicted to be an equally painful year, the first few months of the year were exactly that. But, half way through the year the financial doom and gloom started to reside and car sales started to rise. Many car manufacturers have reported an increase for year on year figures, but for a better picture we need to compare 2008 figures to 2010 figures. 2009 was the year of scrappage and the new car market was fuelled by the scrappage incentives.
The BMW Group in the UK which includes BMW and MINI has reported a rise of 10.8% in its 2010 sales, increasing from 138,549 to 153,312 units compared to 2009. This 10.8% rise was against a market which has seen overall sales increase by less than 2%. BMW’s market share also increased to 7.5%, in December alone 12,147 BMWs were sold which is a 3.5% increase compared to the year before.
Tim Abbott, Managing Director of BMW Group UK said, “We have seen strong sales growth from BMW Group in the UK this year and, with sales exceeding 153,000 vehicles. BMW has not only secured its position as the UK’s top premium brand in 2010 but has also increased its lead in the premium sector”.
2011 is looking good for BMW, sales of the BMW 3 Series have already exceeded expectations and the BMW X5 in Scotland is doing well.
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