VW Passat on tour
Since its inception in 1973 the Passat has found 600,000 homes, making it one of the UK’s favourite cars. The seventh generation Passat was released earlier on this month; it is the most advanced incarnation of the Passat to date. It is also the quietest Passat if not quietest car in its class; every model is fitted with special sound insulating windscreen glass and new sound deadening materials to make it one of the quietest cars in its class.
To promote the new Passat amongst businesses and fleet drivers VW has come up with a unique marketing idea. The VW Passat will be setting off on a national tour around the UK including Volkswagen Edinburgh, showcasing the new model to businesses and fleet users. The tour’s aim is to give customers a chance to see and experience the vehicle, and also understand how the seventh generation Passat would operate as a company car within their business.
Along with the Passat, hospitality staff from local VW dealerships will be on the tour. As well as complimentary refreshments buyers will be given the chance to explore the new VW Passat. Customers will also be able to quiz trained Volkswagen representatives who will be on hand to talk through the competitive contract hire and finance packages available, as well as having information on company car tax and BiK implications.
VW has really packed the new Passat with technology to showcase what the brand can do, the new model it can be specified with air-conditioned seats and Automatic Distance Control (ADC) that can automatically slow the car to a halt should it encounter traffic. The Passat also has many accident preventative measures such as the automatic fatigue detection system that monitors the driver’s inputs and automatically emits an audible and visual warning to recommend a break if required.
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