Olympics accelerate China's car market boom mobile TV – mobile TV, the Olympics – HC network broadcasting industry
2006 ~ 2009 China Car TV The annual market growth rate will exceed 50%, in 2006 China Car TV market will reach 188,000 units sold in 2008 as Olympics Provide opportunities, car TV market will approach 60 million units sold, up more than 80% growth in 2009, the Chinese TV market, car sales will exceed 100 million units.
CCW Research Study: The next several years, the Chinese car TV market will enter a period of rapid growth, mainly the following three reasons:
Applications fully extended Most cities start
Mobile TV Items are from public transport, Taxi Off the field and establish an appropriate business model, then expand into other application areas, and thus the current car mobile TV market is also focused on the bus, taxi areas. Private car China Car TV will be the most potential market in the future with the private Auto Market Field constant nurturing, car TV market will subsequently expanded.
Mobile network deployment of the National Olympic speed
China in the 2008 Olympics, is expected into the country's ground (mobile) Digital TV Network, anytime, anywhere to watch the 2008 Olympic Games live for the realization of the country will be install in more vehicles on mobile TV. Most of the country will be realized in the ground (mobile) digital signal receiver, CCW Research senior analyst Li Donghong study suggests that the Olympic Games will speed up the continuous opening of the national mobile network, such as Shanghai, Changsha, Zhengzhou, Nanjing, Chongqing, Lanzhou, , Qingdao, Xiamen and other cities are gradually opened 30 mobile networks, so buses and taxis can play digital TV, while private cars can be realized in 2008 live to see the Olympic games. Therefore, China's vehicle TV market will appear in 2008, a big increase.
"Content is king" Currently there are 100 enterprises engaged in the production of vehicle television equipment. Most of these enterprises into three categories, one in car Video System of production enterprises, such as the Huizhou Huayang Shenzhen Hang Sheng, Foshan and a good helper, etc., these enterprises are doing, and equipment and export markets. Second, the traditional Home Appliances Production enterprises, such as Hisense, Haier , Skyworth, Xiamen Overseas Chinese, Changhong Such stronger enterprise scale technology, currently the buses, taxis, trains and other on-board TV market is largely monopolized by them. Third, foreign investment or joint venture brands such as Alpine, Matsushita , Clarion, Siemens VDO, etc., these enterprises account for China's car before television equipment and aftermarket. Operators to provide rich content is the vehicle driving force for the rapid development of the television market, as public buses, private cars on the TV program content, they are not the same as this requires carriers to provide the appropriate type and content-rich programs, such as increased traffic, stock love, sports, news and other programs of interest to owners than to further promote the market demand.
2006-2009 China Car TV market size and growth forecasts
[Key words]: Mobile TV Olympics Comment Large In Small
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