Market observers into the field of automotive electronics manufacturers in the new IT park – Automotive Electronics, IT-auto electronics industry-hc360 HC Network
In the April 23 start of the 11th Beijing Motor Show, Shenzhen Hang Sheng Electronic Co., Ltd, Huizhou Huayang Group, Nanjing Automobile Control System Co., Ltd., Fu veteran of the domestic automotive manufacturers have appeared in Beijing International Exhibition Centre. Huayang Group display the latest, advanced navigation and information system digital screen car navigation entertainment system, as well as car black box similar to the vehicle collision avoidance system. From the components, laser head, the movement has already started the Huayang Group, veteran automotive electronics business.
Automotive electronics manufacturers into the new IT park
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Although the show is still a gathering of professional automotive electronics manufacturers, but there are already some prophetic tradition of IT vendors to find in the automotive electronics market, then their chance Where?
Software as a breakthrough
4 23, the leader in the field of software outsourcing Neusoft Group announced the acquisition of six million euros to the global automotive navigation software provider, ISG's research and development center in Hamburg, Germany. The R & D center for the European automobile manufacturers to provide navigation systems and mapping software outsourcing services.
Point in early April 8, China Electronics Technology Group Corporation and the Swedish government investment promotion agency based in the Investment Promotion Agency signed a strategic cooperation agreement, beginning with the Swedish automotive industry related businesses to fully cooperate. As a co-carrier, a subsidiary of China Electronics Technology Group Corporation Ltd Waterhouse infrastructure software will be set up in Sweden, Price Waterhouse Europe, with many of Sweden's leading automotive electronics manufacturers based on the joint commitment to automotive electronics product development software and service.
These are good news. "Domestic and foreign automotive electronics technology in the software than the hardware gap. Disparities, opportunities are also great." Society of Automotive Engineers for years, said senior adviser to Chen, in view of the overall strength of IT companies stronger in the future, software will become the traditional IT manufacturers in the automotive electronics breakthrough. Neusoft and Price Waterhouse
two software companies that cut into the automotive electronics from a large number of software development can improve their automotive electronics R & D capabilities. In 2006, the acceptance of "Computer World" interview, the chairman and CEO of Neusoft Group, said Liu Jiren, to enhance Neusoft's navigation system and map software, technical strength. 4 years later, Liu Jiren honor its commitments, Neusoft in the field of navigation systems and mapping software has its own technical standards, which is its ability to lead the automotive important reason for outsourcing services.
Worth mentioning is that through this acquisition, not only into the Neusoft European automotive electronics market, but also to the 100% holding ISG of Harman International Industries Group and its subsidiaries provide navigation systems, audio systems and offshore software engineering services, software development and technical support. In an interview, Liu Jiren pleased that this acquisition is in the automotive electronics outsourcing Neusoft another breakthrough. "Starting today, we have basically completed the globalization of the automotive electronics layout."
Cut in specific ways, the practice of foreign IT companies should learn from. In 2009, Intel and located in California, Volkswagen Electronics Research Laboratory jointly developed the IVI System (car infotainment system). Industry insiders believe that, with professional automotive electronics vendors, IT vendors to quickly understand both the automotive design process, but also quick test application compatibility in a variety of models, this is a way of saving time and labor.
Addition to software, the embedded chip, the overall solution, such as automatic parking, unmanned and so on, local IT companies have the opportunity. In addition, Chen said many years, IT vendors to enter the industry chain, it should be from the body electronics, infotainment systems and other non-automotive safety products and gradually cut into, but at the core of automotive ECU (electronic control unit) must much more difficult, This also means that, IT firms from the mainstream automotive market still far, and professional automotive manufacturers same fate.
Pong vehicle and seeking cooperation
Traditional IT vendors to Denver in the automotive electronics field, we must cling to trees, whether it is automobile manufacturers, or professional auto electronic manufacturers. Neusoft in the automotive electronics field layout, the key is to cling to a foreign automotive manufacturers? From the date of creation, Neusoft on the world's second largest automotive electronics manufacturers to provide software outsourcing services to Alpine. Today, there are already 19 years experience in cooperation with ISG's parent company, Neusoft?? Harman entered the world's top automotive club. "Based on our experience and foreign customers, we only do the best in the software to be able to enter the international club automotive electronics." Liu Jiren said.
In addition to automotive embedded software into the club, the domestic IT companies can also directly with the vehicle manufacturers to enter the automotive industry chain, which is a direct and efficient way.
2008, the blind information on new models as FAW Car parts suppliers. Two years later, set autonomous navigation, portable audio-visual entertainment in one-vehicle computer can be used in various models of FAW, and now, with FAW Qiming Information has already begun pre-loaded into the automotive electronics market.
Cooperation with FAW, so blind information This traditional IT vendors in the automotive marketplace. Today, the blind is not only a variety of information products, also account for a large share of the market: The vehicle has a blind information before the vehicle navigation system installed, installed after the huge market for the "commander links" portable navigation device, "handsome Link "ST-VT100-vehicle mobile data terminal positioning," handsome pass "QM-AutoPC100 portable car computer," handsome pass "ST-VT100-L1 vehicle traveling data recorder and other own-brand car electronics.
Although the waterfront to quickly cut into the automotive vehicle, however, is able to cling to car manufacturers, "thigh" in only a handful of IT companies. Domestic auto prices generally low, firms invest in the automotive electronic device is not much, IT vendors can hardly renowned for their real money. Now, the domestic auto "high walk" has become the trend, industry insiders believe, IT companies into the automotive electronics industry chain is facing a good opportunity.
Make 3G services by
In the 11th Motor Show, Chang'an Automobile, Shanghai Automotive have announced cooperation with China Unicom. Roewe 350 Shanghai Automotive is the first launch of a new strategy for car, relying on the Roewe 350 platform, the Shanghai Automotive cooperation with Unicom's 3G Internet, introduced Inkanet intelligent network traffic system. Through the 3G network, the system can provide users with information retrieval, stock, real
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