Ways to Create a Successful Solo Ad Campaign for High Conversions
The Internet is literally flooded with opportunities these days when it comes to growing your business and taking it to the next level. You’ll find different ways to promote your business, bring in traffic and boost sales. However, if you’re still new to the world of Internet marketing, there are some proven tactics that can increase your returns better, such as solo advertising. These are ads you send to an ezine that covers the same targeted niche as your own to reach the people on their mailing list.
Writing your solo ad doesn’t need to be difficult as long as you use simple yet powerful language. Write it so it sounds as though you’re talking to a friend, without any of the jargon. Make it easy for whoever reads your ad to comprehend what your offer is about. Be natural in your tone and don’t make it complicated. Your sentences and paragraphs should be kept short and concise so there’s no chance of confusion. Keep your ad written in easy to comprehend English.
Besides that, your conversion rate also depends on the kind of ezine you’re targeting. Don’t just pick any ezine within your niche; do the research to check if their subscribers are targeted to your offer.
The ezine you post your ad on must be laser targeted for your offer. For instance, if you’re going to promote a product about ‘dog training’, be absolutely certain the ezine you pick is focused on ‘dog training’ specifically. You’ll see far better responses by targeting your ezine properly instead of just aiming at any ezine about a broad topic like ‘dogs’ in general. The more targeted the ezine you choose is, the better results you’ll see from your ad.
A solo ad is a great way to capitalize on discounts for your products if you aren’t opposed to offering them. When you extend the offer only to people who subscribe to the specific ezine you’re working with, it will provide even greater incentive. You don’t even have to go large as 10 or 15% discounts can net huge differences in conversion rates. The main goal is to provide a little sweetener for their decision to buy and a small discount will do just that.
In summary, the tips in this article should serve to show you that succeeding with solo ads can be quite simple. Solo ads can be great for giving you a way to get your offer right in front of your target audience, but you could also use them to increase the number of subscribers on your list. So work on finding ways to include solo ads into your online marketing efforts and you’ll be amazed at the results.
Find out more information about Gympie at www.cooloolabusiness.com
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