How To Price Your Business Services for Fair Value
Everything is different when you’ve got a service business, and you are marketing it on the net. A lot of online services will look at what is needed and then produce a quote for the job. Yet for many service providers, there are always nagging doubts on many fronts. If you get the gig, then you may tend to challenge yourself. If your quote is approved, then could you have gotten more from that client? If you requested for more, would it be a reasonable price or exchange of value? With many services, there are unfamiliar and unforeseen situations that will result in more work for the provider. So let’s take a peek at this important area of your service business.
There are a thousand different service based businesses on the net, probably more. But there’s a critical distinction going on that we want to point out. You do a lot more than sell a service; you offer valuable benefits to the businesses of your clients. Those are two entirely different things, and the latter is much more powerful for your marketing. People are likely to hold and view positive aspects they are aware of in a much different light. When someone thinks of a service provider, or receiving a service, there is a tremendously basic feeling attached to it. We all get services of one kind each and every day, and once again no unique feelings about it. So what you should do is utilize the strength of market positiioning; you do not provide a service – you offer people benefits.
Do you really know what you are worth? This procedure is really not about guessing, but you absolutely need to take a number of elements into account. It is nothing new or shocking that people are likely to under-appreciate what they have to provide and the value of it. But on the other hand you should not swing to the extreme reverse direction. Do understand that if you lack experience, then that should rightly affect what you can sensibly charge. If you are not really sure, then we suggest you perform some good research. Look at your competitors and simply see what the range of fees are. Of course that will provide you with a true world idea of what people are charging.
We will inform you upfront and in no uncertain terms that you shouldn’t ever negotiate over your fees. We have seen this too many times; businesses attempting to get you to cut corners on your fees. Even if you obviously state your fees on your site, you will find people who will want to get you to drop as much as possible. If you do that, drop your fees, then you will not be respected by your client – and it seems like that you do not value yourself. Once a person gets a gut feeling they have a foot in that door, then our experience indicates that things tend to get worse from that point on.
Know more about Bill Arnoldi of FireBall Information Technologies – Fireball Tech Computer Repair Tucson and Core Business Strategies Internet Marketing, an IT executive with over 18 years of experience in system design, networking and Search Engine Marketing including SEO, SEM, WSO
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