2009 Beverage Competition Pattern 3
There are small local brands have entered the fruit juice industry. This shows that fruit juice industry will struggle to see a good show.
Carbonated beverage giant battle – Pepsi and delicious
Carbonated drinks Coca Cola and Pepsi have been dominated play to call is not new, though not many bright spots, it is not the case.
2008 may be in addition to the two sponsors in the Olympic Games has invested heavily for the war on the outside, sports and entertainment marketing, Pepsi and Coca-Cola the same passion, Pepsi's 5 * 5 number one Competition and Gatorade 3 * 3 basketball Competition has greatly attracted the eyes of young people, now that the tournament has been in Beijing, Guangzhou, Nanjing and other cities over 10, along with carrying out these fun games, Pepsi's brand image will remain in the minds of young consumers Under the deeper impression. Entertainment, in addition to always supported Music Billboard, China Merchants Bank and PepsiCo PepsiCo (China) in Beijing to jointly launch the country's first vertical version of card?? Merchants Bank Credit Card Pepsi Memorial. China Merchants Bank credit card is PepsiCo's Pepsi mark worldwide, the first cross-border co-operation with the bank issuing the subject of credit cards, the set of commemorative card will be widely used in 2009 PepsiCo brand consumer promotion summer activities. This is also the domestic banking industry and the global drinks industry, Pioneer's first co-brand and achieved some success. It is reported that China Merchants Bank and Pepsi brands to segment the two sides made of soft integration, in addition to consumer, financial, tourism, security and other rich functionality, the introduction of exclusive passion for customers "blue fan" club and integral gifts, exclusive Pepsi Blue fans personalized service. Meanwhile, Pepsi's generous screen and television advertising sales points Design gives a vivid display of the profound impact.
How is food Daly introduced, bottled more thoroughly enjoyed themselves bombarded with advertisements in the media, on the taste, and Pepsi although not much, but that sales growth was indeed a lot. Daly food, with its strong brand snack food real impact on the beverage market, a handful.
In addition to carbonated beverages in the field, "two music", there is also an area of concern? Salt soda water and soda.
Quietly grown coffee drinks
Coffee drinks, although the overall size is not large compared with other beverages, but the industry growth rate and spatial been looking on. Comprehensive view of Nestle China holds a major share. However, in the Shanghai market brand with Brown, the rapid growth of the brand's impressive also, the rapid development of stroke in 2008 occupied the position 4, the market share of over 10%, which in 2007 launched the brand's top platinum and selected two gold coffee drinks, and change the original packaging, new packaging using thin high volume packaging, style novel. There will also address Cappuccino, Blue Mountains, Mandailing flavors main attack solid coffee market in 2009 has achieved considerable results.
Another force to be reckoned from the launch of Yo Yo Wahaha tea, milk, 2007, Wahaha Yo Yo coffee quietly listed in the major supermarkets. Wahaha launched this Yo Yo This time tea, coffee under the Chinese people's taste preferences specially developed "country first romantic city full of coffee milk." This time in the Wahaha Wahaha strong degree in 2008 launched the "Yo Yo tea" After a year promoting Yo Yo tea in the coffee beverage market had a certain influence, but does not achieve the desired effect.
Milk drink out of dignity in troubled times
Drink milk is the beverage market competition may compete in the most chaotic, not only because of the many brands competing in this field, but also because this area is a combination of dairy and beverage industry zone and fight fierce. If you use one word to explain why so many in the field of business in the scramble for words?? "Blue Ocean" might be more able to encapsulate the reasons is that many enterprises were seen as a "blue ocean" of the category, was Dairy giants in the coveted, was favored by beverage giant, let not the giants of the beverage or the dairy business by heart.
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