Analysis of cabinet dealer's "desire for reform," ye win market – cabinets, reform, distributor – Building Materials Industry
Cupboard Unlike other commodities dealer dealers. Distribution computer TV Machine, refrigerator, alcohol distribution, distribution Car More goods, no design, no integrated assembly services. The Cabinet Dealers shoulder "different kitchen," designed and installed the terminal functions. Therefore, the cabinet dealers on the responsibility of understanding and ability to form, often determine their state of good or bad.
China cabinet since the initial stage of operation into the franchising since, since few, eight, nine of the course, if to reflect on "Business Collaboration" process and details, summarize the pros and cons and feasibility, as long as personal experience and feelings, some will "chain" the substance produced a strong "desire to reform." Practice that: Dealers and Brand manufacturers and distributors of responsibilities between the unknown, so that the normal operation and development of dealer restrictions.
(A) to solve industry-wide disease disease can straighten out the "Business":
Even though the "brand manufacturers" own independent full service, "the market Sell Design "and" production installation "before and after the match, there are serious" disconnect ", which is the industry-wide cabinet" syndrome disease. "The common phenomenon, the brand manufacturers do not complete before you can reference, unified and universal system, no common "sales, design, production, installation" of the commodity object, do not form a layer around the object service "rule."
Manufacturers face is limited to "brand" and "product" Cooperation The dealer does not have executive powers. Manufacturer's operating requirements and specification sales, design professional requirements, only just wishful thinking, feeling the dealers do not understand the work, it is difficult to lead to consensus and resonance.
"Between industry and commerce," the nature of work and understanding of the differences arising from the different perspectives of the Chinese cabinet "can not expand the business platform," "low efficiency, high cost" of the main barriers. Dealers did not own the sales and production designer and manufacturer closely linked, and even, some dealers have been concerned about their joining the brand "industrial base, how to"? "Industrial equipment how to"? "Production methods and ideas on how "?" future industry trends and prospects of the industrial brand, "How?
For different angles of the "business" is formed between the different perceptions, is to produce "out of touch before and after" the main reason. If the dealer's "show and sale," "sales and design" still can not meet the industrial "system and the law" needs? If you still can not with the production, packaging and shipping are closely related? So, dealers will not be the normal operating . Dealers have access to products (parts unit) is not stable quality, costs will not be a reasonable success rate of installation will not be improved.
(5) in the front-end dealers, "restricted" under the premise of the brand manufacturer's production order is not normal, no longer need to "heavy-duty product line," not to increase production efficiency and quality will not be stable, shipped "semi-finished products "The accuracy is not high, there is no real sense brand, expansion severely constrained.
More "disease disease" is the main reason causing the status of the Chinese cabinet, is a manufacturer and distributor of the difficulties encountered in practice, the main reason, but also in the cabinet industry in the strange roots.
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