Online Reputation Management Tools for Small Businesses
People talk about your business everyday so it’s up to you to keep track of the tone and frequency in which they talk about your business. You must know about the positive and negative remarks and then should do something about improving your services in the light of both. Many online reputation management tools have sprung up to help you in this task. There is still lot of room for improvement in this regard though.
Some monitoring tools are worthy to be mentioned here and you can try them to know which one best suits your needs.
Trackur
This is the best tool for reputation monitoring. If you want to keep track of your website content related to its mentions then simple set this tool in search mode and get a list of all regular and social media websites showing results on the Tracur dashboard, RSS, email or CSV export. Trackur is supreme because of its half-hour runs which make you keep track of cases when something goes terribly wrong and handle it before it reaches the whole world. You will see graphical representation of your popularity as your business gets positive or negative statements from people online.
Google Alerts
Google alerts is the most convenient method to keep track of your site’s substance in the society. Google Alerts will notify you when your specific search query is shown in web, blogs, videos, discussion forums, etc. You will get these results through mail, web feed or the iGoogle page.
Monitor This
‘Monitor This’ is a huge monitoring facility which lets you subscribe to search query matches from 20 search engines. Just enter your business term and choose “make monitor.opml” which gives you RSS feeds in OPML format.
Social Media Fire Hose
Social media fire hose is different from ‘Monitor This’ with respect to the types of website researched. Social media is going to give you more of social media sites like Digg, friendsfeed etc. The thing that works to your advantage is that you don’t need to deal with the OPML file format.
Social Mention
This is very much similar to Trackur as it searches for the relevant query match across the web. Results are sent to you in email alongwith a summary of results. You will be able to filter out your searches according to the site where your brand landed a remark. Also you will receive alert when your link is saved or shared through stumbleupon.
Twitter Clients
If you have been on the net as a business you must know about Twitter and Twitter clients. This is a stool used by people to track their brands or related keywords. Twitter deck is the most famous with 19%of market share according to June 2009 stats. Seesmic or HootSuite are other Twitter clients. The most admirable thing about Twitter clients is that it lets your reply people who comment about your brand. Clients like Cotweet allows many people to reply to the same tweet which means you can assign responding tasks to your team members.
Try out the above reputation management tools to revel in glory of great comments or rectify odd ones.
Also gather more details on reputation management.
Processing your request, Please wait....
