3G mobile voice low value of promoting the telecommunications industry to accelerate transition-3G mobile voice T, Telecom, transformation – Communications Industry
Information Communications technology Ever-changing telecommunications industry, the impact of traditional voice services becoming increasingly apparent. Some media cited reports that Google will launch a new Mobile , And was first introduced Mobile Integrated service, users can Cheong make free calls to mobile Communications market Launch a comprehensive attack. Come from the global point of view, the Internet is accelerating the development of mobile phone voice calls continue to lower rates or even free.
Clearly, low voice is the trend, and full-service era tariff competition in turn accelerate the process, carriers face increasing pressure. For China's telecom operators, also need to adapt to this trend, as soon as possible to optimize business structure, greater emphasis on improving the quality of growth and efficiency.
From the development of phone software, to provide telephone, Internet surfing and other services, the first time in the history of the industrial chain, a company controlled situation. According to reports, Google phone real breakthrough is the marriage of voice and Google. Currently users can anywhere in the world with Google mobile phone and receive calls with other phones, often free of charge. Northeast Securities analyst Ashko? Kumar said: "This will be an unprecedented way to change (the mobile phone market) competition and the bargaining situation." Although industry analysts
Google phone will face the challenge of Internet and wireless networks, and telecom operators, handset manufacturers the risk of such an enemy, but can be seen from 3G Era of industrial ecology is different from the past, apart from operators, the industry chain to other sectors such as Apple, Google and company hope to win more voice. 3G era is dominated by data services, 2G era of business thinking has anachronistic, or data services can become the channel.
Hong Kong Telecommunications Authority spokesman said recently, "mobile data traffic surge over the past two years, in August this year, statistics show that mobile data traffic is 13 times the same period in 2007." Analysys International, Senior Vice President Zhang Ying also said that mobile Internet is the application for the King era. According to iResearch Consulting, "the third quarter of 2009 China Mobile Value-added market monitoring report "shows that the third quarter of this year, China's mobile value-added market reached 39.2 billion yuan, up 17.9%, growth of 0.7%. Rapid promotion of 3G business operators to promote the development of mobile value-added services.
Haier Mobile has announced the launch of mobile phones on the same city living, one-stop shop for Haier mobile phone users living service announcements and queries. It is reported that Haier is the first mobile phone will live service information into the phone business. Integration of mobile phones and the Internet age people are coming forward. This also confirms that the mobile phone business and services will determine how the success or failure of 3G.
Market research firm PortioResearch in the latest research report that, in emerging markets, voice services is the focus of operators; in mature markets, data services even more attention. Landslide is a voice carrier must face the reality of the problem, but the domestic release of 3G licenses has also brought opportunities for the mobile market shuffle pattern, so the three operators take precautions, have applications in the 3G terminal and speed up the layout, such as build-Star terminal, a mobile phone software stores.
Fortunately, operators have realized that the current revenue structure, risks, and start raising the proportion of data service, but has been uneven. Development in the 3G business, operators must first break is that user willingness to pay higher application, improving the user experience on the 3G than 2G. Innovation, whether in business or business model, operators are faced with no small challenge.
In short, operators need to act now change the pressure of shrinking profit margins audio business for the dynamic adjustment of business structure, accelerate the pace of transition, to avoid their development in the whole business a "pipeline business."
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