Decrypt the sixth largest tobacco brand "Red Flag Canal," the rise – tobacco, cigarette packets, screen printing – screen printing industry, especially web
In 2006, the Red Flag Canal cigarette again sprung up everywhere, selling over one million cases in annual tax profit four billion yuan, became the country's sixth largest tobacco brand, won the "2006 most famous national innovation enterprise" title for three consecutive years won "the national famous cigarette," the tobacco industry become a dark horse, won the majority of retail customers and consumers love. Recent preliminary assessment by the professional bodies, "Red Flag Canal" brand intangible assets worth more than 8.0 billion. So, whether the rise of Hongqi Canal cigarette out of accident? Red Flag Canal should be a cigarette is cigarette retail customers and consumers a good choice?
Creative license Hongqi Canal cigarettes in 1995, production in Henan Anyang Cigarette Factory. At that time, Anyang Cigarette Factory is a total loss of the 100 million yuan, unsustainable production and operation of the difficult enterprise. The moral of cigarette brand name Hongqi Canal is encouraged by the factory workers to carry forward the "artificial Milky Way", "contemporary Great Wall"?? Hongqi Canal's pioneering spirit and brand strategy through the implementation of Red Flag Canal, save Anyang Cigarette Factory. Start at the beginning of the Hongqi Canal under its own characteristics, the scientific market segments, accurate market positioning, product positioning to meet the needs of mass consumption, the quality of a breakthrough as a core issue, vigorously promote the optimal allocation of internal resources and effective use of careful development of products, build market, research, raw materials, production equipment, qualified personnel, "Five security system", in-depth business management to promote innovation and brand development efforts continue to increase.
"Decade of grinding sword", full of the Red Flag Canal human sweat, tears and passion of the Red Flag Canal cigarette, cigarette in 2002 to become the largest brand of Henan Province in 2005 was recognized as "China Famous Brand", 2006 Box break 1 million in sales, a tobacco industry sales over the Yangtze River north of the two major brands one million cases, the tobacco industry in recent years become the most growth of the big brands, selling products in 28 provinces, cities, 129 autonomous prefectures and cities, the majority of retail customers and consumers.
Hongqi Canal cigarettes increase success and hard work with a meticulous management of the marketing team is also closely related. To Hongqi Canal cigarettes, the marketing team have done a lot of painstaking market development work, they carry forward the spirit of hard work Red Flag Canal, trekked through the sales area cities, villages every point of sale. They almost became a member of the local tobacco company, and work with local staff, handling of cigarettes, running the market, careful patient introduced to retail customers and consumer products to help retail customers sales, order desk, and they become friends, become one. Marketing team has a scientific management system, customers visit the business staff, passengers love the maintenance, terminal sales and other codes of conduct put forward the "daily behavior to quantify the modular market behavior," the quantitative requirements of the employees thought the state has adapted the work of Red Flag Canal brand development and market competition, and were therefore a number of cast invincible, conquering the human resource.
Hongqi Canal cigarette marketing methods used "quiet marketing" method, using the "Terminal promote the" precision-guided promotions. When most competitors still immersed in the "channel is king" concept in the marketing, the Red Flag Canal marketing team based on its own resources, market conditions and the characteristics of the tobacco industry to reduce marketing costs, to help retail customers and consumers, to focus on the promotion of terminal and services. Marketers introduce the Red Flag Canal through the end of the human spirit, describes characteristics of good quality cigarette Red Flag Canal, on-site activities such as training materials absorb the feelings of consumers, the key end of the shop signs, signage, display windows, display, POP advertising to support the launch, to stimulate consumer purchasing, the consumer tastes of the psychological barriers to change and taking time to cycle through to distributors, consumers benefit, and they developed a deep affection, the development of friendship, establishing a solid partnership. The marketing team also successfully into CRM model, the key customers into the headquarters of the unified management and maintenance, so that the brand Hongqi Canal in the eyes of end customers and stand out on the counter, forming a large market base, forming a large number of loyal consumers.
Forward in the Red Flag Canal were never met, while maintaining the traditional advantages of products, while continuing to upgrade the brand, developing high-end products, the pursuit of high-end products in the market breakthrough. Around the core technology of the brand, the process of introducing the international advanced IPD (integrated product R & D) projects to build highly efficient R & D system; focus on improving the quality of Henan Luzhou tobacco established raw material bases and Red Flag Canal Brand Institute, now has industry-level R & D center and two post-doctoral workstations; in product packaging and appearance, but also a bold change, new ideas kept coming to realize the Red Flag Canal cigarette brand in the high-end nationwide breakthrough.
Hongqiqu currently marketed products with a cigarette brand, three specifications of products, namely, Carnival Red Flag Canal, in the new century Red Flag Canal and soft pack Red Flag Canal.
Inexpensive cigarettes soft pack Red Flag Canal, in the minds of the general retail customers and consumers have a deep root, and become their friend. Red Flag Canal entrance of the new century, cigarette
cis, full aroma, aftertaste and embodies the national smoking taste, packaging, a "century of red" as the main color, auspicious festive, elegant dignity. Therefore became a hit after the listing, there are consumers and distributors have a strong influence on market demand, market prospects.
Carnival Red Flag Canal cigarette aroma full, mellow rich, aftertaste is long, has a Chinese cigarette packaging patents? Hard Soft package technology, using sophisticated printing technology to give people the perfect hard and soft texture of experience, therefore, listed soon by the dealers and consumers.
For all cigarette retail customers, the Red Flag Canal cigarette products enjoy a high market visibility and reputation, the same brand in the market occupies a privileged position; sales profitable, the price positioning for the retail part of the operating margin to remain adequate. The Red Flag Canal as a regular cigarette products sold, after all, a good and rational choice.
For the consumers, the Hongqi Canal cigarette quality, sales and low cost affordable.
In short, the choice is vast cigarette cigarette products Hongqi Canal retail customers and consumers an informed choice.
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