Utilising LCD Enclosures for Publicity in the Leisure Industry
Deploying an eye catching LCD display with protective LCD enclosures in the meeting area of a leisure complex will create attention, where the passing members and public will stop and take in the moving images. This has been located specifically to market items and promotions, selling merchandise and vouchers.
Marketing has developed from the conventional static advertising board to an innovative and motivational LCD screen, which can be protected even further by a housing. This means that the screen can then be located outdoors, maybe on the entry to the building or in the car park, where special membership deals or promotions can be displaced, enticing more new members to join.
The initial outlay for this kind of technical kit is easily recouped by selling additional marketing spots to associate partners and those suppliers or businesses that would benefit from a pioneering type of advertising. But protection is needed in leisure centres from accidental damage when people are playing ball games, etc. This is why LCD enclosures are essential to defend the LCD TVs from harm.
Updating the content for the advertising campaign, is also relatively troublefree as the world-wide-web is the source for transferring the information, therefore lowering the ‘down-time’ for an engineer to attend site to program the software, or install a usb into the hard drive, reducing the potential loss of generated income from the sales created by the ads. Any changes to the campaign, amendments or updates can also be accessed remotely, giving the maximum possible opportunity for the ad features to work efficiently.
The LCD digital display monitors can be hung in any number of ways. Hanging from a ceiling mount is effective, particularly if wall or floor space is at a premium, alternatively a wall mount delivers an eye level line of vision, directed at the buyer. Free standing or floor standing units offer a flexible option, though these can be fixed for safety and security if required. The weather will not affect any outdoor screens, as they are totally water proof inside an LCD enclosure, in fact, it is possible to wash them down with a high pressure water jet, should they need cleaning due to the weather, graffiti or dirt. Consideration should be made when installing the screens inside too. Moisture and corrosive materials like cleaning fluids or chlorine can be hazardous; however they are very well defended for such functions.
fitting an LCD dynamic display panel will enhance the reception environment, promote facilities and add a revenue stream through extra sales. This is an opportunity to be known as a ground-breaking leisure complex, which may even encourage more members to join. But don’t forget to fortify the LCD panel with LCD enclosures, manufactured from steel, these sturdy units offer all the safety the devices need in this environment.
The author owns the leading manufacturer of LCD enclosures, this range of LCD enclosure is supplied throughout the world to digital signage integrators.
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