"Foreign milk dealers" gradually into the layout of the Chinese dairy industry, "foreign milk Era" – milk, milk powder, foreign milk powder – Food Industry
"The world to those who have milk." Liang Song, said the fundamental thing is to speed up construction of milk, dairy industry, the key is to perfect the mechanism linking the interests of building links and breeding areas for the formation process of integration; Second, to speed up milk Food Regulatory mechanism; third, speeding up Dairy Standard for Health
"China's dairy industry faces many crises, now baby Milk powder Market share of foreign capital has reached 85%. But they are far satisfied, they began to enter the high-end liquid milk market has. "In the telephone the other end, the business center of circulation to promote milk production experts worried Song Liang.
" Melamine "Destroy the market
Recently, the International Dairy New Zealand giant Fonterra Cooperation Group announced that China's Hebei province in two pastures in the new scale with the existing market rather Fonterra Tangshan Mu. As Sanlu "Melamine" incident, Fonterra to expand market in China, once a standstill.
"Fonterra to invest in building ranch would not be a special case, it is possible to follow for other foreign objects." Liang said Song, a "melamine" event, almost complete destruction of local enterprises in China baby milk powder market, as consumers transfer, import milk powder in the high-end brand market share overnight from 55% to 85% or more to attract and occupy the most profitable dairy market, and have a monopoly control. "Domestic brands back to high-end milk powder market is very difficult, and to pay an enormous price." Liang Song not without worry.
"Secondary 'Melamine' event, most likely destroy the liquid milk market for Chinese enterprises, especially the most profitable high-end market." Liang said Song, 2009, China's dairy industry is able to quickly recover, primarily The reason is consumption rebound. But for enterprises, the most fundamental is the liquid milk market is still firmly in control in their hands, especially in the high-end liquid milk developed rapidly, driven enterprise rapid recovery.
"Foreign capital will not be willing to stick to milk the market, will certainly seize the profits of high liquid milk market." Liang Song Analysis.
Local enterprises should speed up the layout
Song Liang said that a long time, the international dairy giant has been unable to put his hand into the domestic liquid milk market, the most fundamental reason is that foreign-funded enterprises in China do not have a milk base. In the temptation of high profits, the foreign-funded enterprises will be determined to achieve the dairy industry, "localization", the first to set up milk is the base.
Song-liang, foreign dairy giant capitalized, coupled with its expansion in China milk powder market, success is entirely possible to use existing channels, the expansion in the liquid milk market.
Then, the Chinese milk enterprises of foreign capital in place to remedy the impact of response?
"World to those who have milk." Said Song Liang, the most fundamental is to speed up construction of milk, the key is to perfect the interests of dairy industry association mechanisms, for processing and aquaculture sectors form part of the integration; Second, to speed up dairy and food regulatory mechanism; third, speeding up the development of dairy hygiene standards, can not let the "melamine" the resurgence of a similar incident. Of course, the state issued to the dairy support policies is also essential.
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