Interactive Kiosk The New Dynamic Marketing Device
Touch screen kiosks getting interactive.
A touch screen kiosk is at the cutting edge of the new dynamic signage revolution, these solutions provide the added benefit of interacting with the buyer to increase your brand awareness or to promote your product range.
What are the various varieties of interactive kiosk?
These can differ in size and orientation, from small 42” touch screen kiosks in portrait to big 65” touchscreen kiosks in landscape. Let us look at them individually.
Free standing kiosk.
As the name suggests they are an all in one device that once the base is connected the kiosk can be put on the floor and the display screen is at an adults heights, now the variation starts as there are a lot of ways to store the advertising media, as well as different ways to update the content.
Standalone kiosk.
These units are a normal, entry level digital sign, the advertisements is stored locally on a storage card that is located in a media player that is built into the screen.
Advantages: economical, easy to set up
Disadvantages: Can only update content material manually using a usb drive.
Touch screen kiosk.
A touchscreen kiosk has a single or multiple touch panel that screens digital content and is used in areas to target precise buyers to find out specifically what items they are searching for.
Just like the standalone kiosk, the interactive kiosk has a commercial grade lcd monitor that has a brightness of 500 cd/m2 and a contrast ratio of 1500:1.
Now the digital material is kept on an internal hard drive with a 160GB capacity and has the option to connect to a wired network or even a wireless access point so that adverts can be uploaded remotely, this is fantastic if the digital sign is part of a much larger network.
These signs are readily available in both landscape and portrait position, depending upon the location the sign will be rolled out in.
The above solution is good in shopping centres and can be used for way finding as well as electronic signage.
How can a touchscreen kiosk help a company?
When a customer enters an outlet or bank they may not know exactly what they are looking for, let us look at a bank example first.
A consumer wants to make a continuous savings, but they do not want to incur any penalties if they need some money for an emergency fast, now using an interactive kiosk the bank can upload all the content material on the goods they offer and be titled; savings, savings with rapid access, so the customer would select the second icon on the display by touching the display screen, then they are taken to another page that asks how much they desire to invest every month, then on the third screen the customer is asked what notice they like to work with. This could be an immediate access account with a low interest rate or an account that needs 4 weeks notice and gives 7% interest on the money deposited.
Now the client can then note the reference number down or go to an advisor who can promptly bring all the information up the buyer has just inputted into the monitor, print out the application form and the purchaser then signs the form accepting the terms and conditions.
A lender can use this tool to save employees time with coping with prospective buyers who have no real purpose of opening an account.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded <b>LCD Enclosure Global</b> who are the leading manufacturer of LCD monitor enclosures, they also offer <a href=http://www.lcdenclosure.co.uk/interactive-digital-signage-kiosks.html>interactive kiosk</a> as well as their range of <a href=http://www.lcdenclosure.co.uk/LCD-enclosures.html>LCD enclosure</a>.
Processing your request, Please wait....
