The Software System Most Profitable Business
The Software System is the most profitable business in the world. You don’t have to be as big as Microsoft or Apple to generate huge revenues. Regular dudes are making hundreds of thousands of dollars in a few months simply by selling software online.
Trey Smith, a 27-year-old real estate agent who was just doing Internet marketing for barely a year, made over $1 million in a year by selling Internet TV software. He also raked in more than $100,000 in just two months from his Landing Page Robot program. How did he do it?
Software is easy to sell
You don’t have to talk someone into buying software. People need software. Let’s say you want to burn a CD on your new machine. You go to Google and type in “How to Burn a CD”. The list will display several ads for CD burning software, click on one, and you get a solution to your problem right there. No hard selling needed.
Unlike information products, you probably won’t care about the guy behind the software as long as it works for you. With info products you have to do double-selling – sell your program and sell your brand. A piano teacher selling piano lessons online will need to be able to sell his course as well as his credibility or expertise.
Search engines don’t like affiliate marketing which involves hard selling and long form sales copies. Google loves software because it gives users a great experience.
With software, there’s no training that you have to teach. You don’t have to create a massive course teaching people how to do something. And it’s easier for them too because they don’t need to read a 20-page manual and listen to 5 audio files to figure out how to use it. The Software System is the Most Profitable Business Model
It’s not in the software, it’s in the marketing
Trey Smith is just your regular guy. He’s horrible at software programming and considers himself the worst web designer in the world.
The key to selling software is the long form sales copy. You rarely see detailed information on materials that sell software. When you go to the websites of Microsoft or Apple all you see are short product descriptions and screenshots.
To launch his Computer TV software in 2007, Trey paid $550 to have it developed and paid the freelancer $300 in tip. In 12 short months, he sold over $2.3 million worth of his software to over 700,000 customers.
For Trey’s Landing Page Robot project, he got a licensing deal instead of having someone create new software. He bought the resale rights for $3000 so he could sell software that someone else had made. Landing Page Robot sold over $100,000 between October and Christmas Eve.
There are millions of opportunities like this out there where you don’t even have to do the work. All you have to do is find someone who has made a good product and purchase the rights so you can sell it yourself.
The Truth About Software
Software is the most profitable and easiest to sell product in the world. Looking at the Forbes 400 list, 8 of the top 20 names are running software companies such as Google, Microsoft, and Oracle.
Here’s the truth about software:
. It’s easy to make. You just have to know where to go.
. Having software made is cheap if you get the right person.
. Software is much more profitable than info products. Software gets instant results that lead to higher conversions.
. Software is evergreen. You don’t have to do some product launch to reinvent your product every month or two. It’s always out there and it’s always selling as long as there is a need for it.
. People who are making the most money online are doing it with software
For more detailed information about how to set up and build your own software or iphone app check out The Software System bonus
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