Refused to opportunistic: Brand is better than a good model ceramic industry – ceramics, model – building materials industry
Sui, Cheng Yaojin with a pair of resort is famous for martial arts is not very good, but luck was good. The elderly because in the dream of a mass of its 663 Sixteenth Street axes method (ie, 36 Plough ax), was Xiaxing, only to remember the three axes and a half, so the war, Cheng Yaojin the first three resort matchless event to a weak opponent, the rapid collapse of the other three tricks have been effective; face strong rivals, undefeated as long as the hold on that Cheng Yaojin only to be trounced by the copies. Cheng Yaojin key win by two points, one brave and phenomenal momentum playing a Downward Kick, Wang wipe, Xietiao three tricks in the second is luck, not too strong opponents, it is better cowardly weakling. In one sense, Cheng Yaojin is a blessing to, but more are "opportunists."
In our ceramic industry, there are some companies do brands like Cheng Yaojin three resort. Brand from the enterprise plans to do the first moment on, to talk about business ideas and market advantages, high on the future development plans and objectives, then the concept of packaging, the brand interpretation was colorful flowers to create a "strong" brand image; another to constantly promote the corporate culture and team spirit everywhere recruiting, convening a group for many years in the industry unworthily "master" persists in the form through personal connections, will continue through various dealers, investment will be, will form new appreciation of the campaign trail to establish Sell Network; In addition, while holding high sales strategy to fight, build a large store, channel sink, to open up hidden channels to enter the rural market, big buy, great promotions, as long as any heat, any fire, called, what slogans, there is a substantial market momentum, But while Handan meso toddler, follow suit. At first glance, these enterprises can be described as ambitious, much to change the world of tolerance, but because of lack of business innate system is often thunder, little rain, not long before the end of their rope, or even disappeared.
Today's market is no longer rely on luck and chance to develop the market, free-riding can get temporary relief, but difficult long-term, future competition, is a model and system of Competition. Do brand, famous brand, to create first class enterprise, courage and determination while commendable, is not enough. A qualified business, not 18 like everything will be weapons, but must establish a core set of competitive system, out of its own brand models. First, the establishment of R & D and manufacturing systems, primarily product portfolio, including the overall product style and positioning: a conceptual product, profit products and popular products, strategic product yield ratio, the production cycle and inventory; Secondly, Planning channel profit model, identify the target market group, select the appropriate dealer, set the appropriate input and output costs than, make a perfect rebate and business incentives and supportive policies to guide the establishment of business networks and scientific layout of inventory, so that distribution profitable business models in science to get more and higher profits; again, improve brand operating system, from the enterprise Management Business management and supervision mechanism to channel up to customer service, are a solid brand competition system of protection and support. Brand Model building is a systematic and complex strategic Project . Throughout the industry many successful brands, none of them did not set its own brand routine.
No shortage of products on the market, or lack of brand is the least is the brand model. Cheng Yaojin for not playing a full set of 36 Plough axes, the lack of a full set of routine, so do not be famous but just a blessing, at best, only a fervent opponent only. Similarly, the future of a brand's competitiveness lies in the core set of relatively complete and meet the business needs of their own and market the brand model, so be invincible.
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