Master Kong denied the latter question the monopoly of white elephant out low-price competition – Master Kong, instant noodles – Food Industry
Recently, a white elephant, etc. for Instant noodles Enterprises for Master Kong Alleged monopoly accusations, Master Kong, a public relations head, told reporters the exclusive response, said: "Master Kong's market position and market share are the results of years of painstaking efforts, we do not monopolize the market, there was no use of its 'Fumanduo' engage in low-cost brand competition situation. "
AC Nielsen, according to the survey in December 2009 data, Master Instant noodles Sell Sales volume and market share were 41.7% and 54.6%.
Respect for the white elephant on the Master Kong's "Fu Man Duo" brand dumping accusations, the official said Master Kong, as Master Kong's low-end brand, "Hofman many" instant noodles production of 1-1.5 yuan, the current in the national market share of about 12%. "The current low-end side in the field of many competing companies, but are uneven in quality. As Master Kong brand's low-end side, Fumanduo reason for the price set at 1-1.5 per / pack, it is to ensure that low- the quality of end markets, to avoid food insecurity and low consumer because the quality of instant noodles, and thus have a negative impression of the instant noodle industry. "
Data showed that nearly two years, China's instant noodle market with annual sales rate fell 4%, but sales of instant noodles is to maintain growth momentum, in which 1.5 per over, the high-growth area is the main contribute. Master Kong the official said: "Big manufacturers enter the field of low-end side, low side for the entire industry can set standards, to ensure Food Safety and quality. "
According to report, this year in April, the seventh in the world instant noodles Summit held in Kuala Lumpur, including the Master Kong, white elephant, Jinmailang and other domestic companies are invited to attend. At the meeting, the proposed Master Kong and other enterprises, the establishment of the Chinese Association of instant noodles, nutrition security for the entire industry to develop technical standards.
"At present, China's annual per capita consumption of instant noodles and 33 package, while developed countries like Japan's per capita consumption of 40 pack years, South Korea is to achieve 69 package, so China's instant noodle market, there is great potential to be tapped." Master Kong the official said, "As the industry's enterprises should focus on the promotion and development of the industry, rather than blindly into each other."
According to report, according to China's current "anti-monopoly law," found a company in the industry whether the monopoly is the key to get in their "dominant market position." "Antitrust Law" stipulates that "an operator in the relevant market, the market share of one half", you can identify the "dominant market position." However, "Antitrust Law" also stipulates that only the existence of "abuse of dominant market position" in case it should be against.
Liu Jie Beijing Dacheng Law Firm lawyer told reporters that Master Kong share from 54.6% share of the sale of view, as "a dominant market position" should be no problem, but the crux is whether or Master Kong was "not justified to sell goods below cost price "in this context, need to have sufficient evidence to support the order identified as monopolies.
News playback White elephant: Master Kong in connection monopoly
White elephant and Master Kong competitive upgrade.
This year, with a white elephant led to the production of cheap products are the main producers of instant noodles, three times in the industry open to the internal meeting of Master Kong accused the shelves of Master Kong buyout and specific sales channels, exclusion competitors and through the loss of business, low price of instant noodles against the behavior of firms.
To industry sources, Master Kong's "Fumanduo" series has been a loss, from 2007 to 2009 losses of 700 million yuan, there is suspicion of dumping.
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