Appliance stores of gold in October of this country to win the U.S. For sales battle – Gome, Suning Appliance – Network Appliance Industry-hc360 HC
National Day is drawing near, the major
Home Appliances
Stores have come up with a promotional program from "Maijiu Song Chao Liang gifts, passion, constantly surprises the night market, the mysterious activities do not spend money on home appliances … …" superb performance does not take a curtain call. The supermarkets want to know what characteristics the National Day promotion program, quickly look at the "appliance stores show a single gold."
States United States
Stocking very specific
National Day draws near, a few large chain of Golden Week Raiders have baked. As leader of the Gome chain of the high hopes for golden week, vowed to fight to win this home appliance sales, their marketing Raiders also affected and the parties concerned. In addition to general prices, promotions, country, what the U.S. market play differential advantage? What characteristics of their marketing activities? With questions, the reporter interviewed Li Juntao, vice president of GOME. Jun-Tao Li pointed out that this year's Golden Week national U.S. marketing Raiders have the following four characteristics.
First, the pre-market research for the Golden Week stocking more targeted. Golden Week this year, consumer appliances will present five characteristics: First, travel, an increase of about 30% of the population, and second, newly married consume mainly concentrated in the 11 period, the third is to buy sets of decoration growing crowd, four is a young, fashion of consumers
Digital
Rapid growth in demand for new products, five is the price-sensitive consumer groups and services grew rapidly. Consumer demand for diversification, the country has targeted the U.S. suppliers of goods to the global large single procurement, the overall procurement volume of 200 billion yuan, of which 5 billion yuan of special offers section 326, and 251 new members.
Second, during the Golden Week travel to meet consumer demand, the National Day Golden Week sales in the United States on September 24 ahead of schedule. Country United States committed, in the case eleven Golden Week prices, the country will receive U.S. compensation for the difference. In addition, this year's Golden Week, the U.S. will adopt a transparent national marketing strategy to promote "GSP." For example: 100 commodities, such as taking super-low-cost way of sharing profit per 600 yuan, only 100 meet the needs of consumers, such as to take GSP strategy, sharing profit per 200 yuan, you can meet the 300 consumers needs, compared to the original, 3 times the consumers benefit.
Third, should the consumer impulse shopping, launched the "sincerity for a long time to protect" Service. Consumers shopping for the worry, the National US-launched the "sincerity for a long time protection" service, even if consumers buy the wrong product it does not matter, 9 days to the unconditional return, if prices fall, 19 days in the shop there is the price protection, product quality and there problems can be returned in 39 days, 99 days replacement.
Fourth, the country is divided into four stages of marketing the United States 11. The first phase of 24 starts, during which tourism-related electrical appliances, home improvement package deals mainly, and be insured commitments; The second stage is 28-29 days to the night market and a variety of private event-based; the third stage for Golden Week shopping peak period; the fourth stage, October 2-5, Gome stores will be the new exhibitions, in particular, 42-inch and above
TV
, Double-door refrigerator and high-end new washing machine.
Golden Week, the National United States will ensure that the basis of price and promotional efforts, further attention to consumer demand and consumer services, to create new consumer satisfaction efforts. Reporter Wang Lu
Yongle
Special personalized promotions
9 25, Paradise by the National Electrical life "key" to early October sales of gold horn sounded. It is understood that this year's Golden Week, Paradise promotional efforts than ever.
It is understood that cheap has always been a Paradise to attract consumers, killer, all goods will be adjusted with the market price at any time to ensure that consumers get the prime commodity. Meanwhile, the Paradise will hold a variety of promotional activities, in addition to straight down, discounts and other traditional activities, including the CEOs signings to'll buy, Maijiu Song and other activities will not like none other consumers.
disposablemedicalsuppliers.com is a promising e-commerce company in China. disposablemedicalsuppliers.com offers a variety of high quality products such as Medical Disposables products , Health Care Netipot disposable medical suppliers factory, disposable medical suppliers exporter, disposable medical suppliers wholesaler, disposable medical suppliers distributor , china disposable medical suppliers companies, and many more. For more information, please visit http://www.disposablemedicalsuppliers.com/ today!
Processing your request, Please wait....
