COFCO will be the first to enter the terminal Tunhe the domestic fruit juice market – Tuen Mun River in grain, fruit juice – Food Industry
Following the launch of "pleasure and live" card Fruit and vegetable juice After the food again with greater strength fruit juice market. COFCO's food company announced Tunhe recent high-profile official to enter the domestic tomato processing market, introduction of high concentration of tomato juice, apricot juice. Previously, the main profits come from food Tunhe large Package Tomato sauce export trade.
According to reports, the food is the food Tunhe Group companies, is the world's largest supplier of tomato products, is the world's largest manufacturer of apricot sauce. Tuen Mun River, past the grain of about 95% of tomato paste for export trade, half of which orders from Heinz, Unilever, Nestle Kraft, Japan, Kagome and other renowned international companies, only 5% of the tomato paste production for the domestic market.
Tan, general manager of COFCO Tunhe industry long introduction, in the export of grain Tunhe After 5 years of rapid growth, production hit a record high last year, it probably would not maintain this pace. Therefore, the development of the domestic market is essential. Introduction of fruit juice end product, can make good use of existing resources, upstream and industrial base. According to reports, the launch of the Tuen Mun River brand fruit juice, Raw material All food derived from the base of your fruit planting, from farm to fork every aspect of all is the control of food itself. In addition, the new juice and high-end positioning, prices also are on the level.
It is understood that the development of China's fruit juice industry is vast. Per capita consumption of juice, less than 1 kg, is the world average of 1 / 10, the average level of developed countries, 1 / 40.
Long Tan industry, this year will be invested in the food Tunhe 400 million yuan to promote the development, "Tuen River," an expert's four categories of tomato products, tomato paste consumption is expected to reach 2,000 tons. In addition, the grain Tunhe plans in the next 2 to 3 years, investment from 200 million to 300 million yuan to buy fresh tomatoes from the species and the ratio of 1:2 for from the current increased to 1:1, COFCO 2010 Tuen Mun River from the kind of area from the current 18 acres to 23 acres. COFCO Tunhe
natural health-based fruit and vegetable market to open up
Recently launched COFCO Limited, Tuen River tomato juice, apricot juice, new, and approved with the DPRK in Beijing Huaqing Beverages Co., Ltd. signed a cooperation agreement, new in the markets before the Spring Festival in Beijing. Tan, general manager of COFCO Tunhe industry, said Long, Tuen Mun River to the whole industry chain, the model extends to the end, the establishment of traceability Food Safety System to become the leading brand in this market segment and increase the determination of the domestic market development, establish Tuen River "tomato experts" image. COFCO Tuen River
Both juice Drinks , To emphasize selling points are strong lycopene antioxidant capacity and heat down as features of apricot juice. COFCO Tuen River that, in the current market, natural fruit juice and functional drinks a combination of the two selling points, it may be a new competitive market differentiation of new areas.
COFCO to build the Tuen Mun River, "from farm to fork" of the whole industrial chain model, that is, seed research and development, own the farm growing, harvesting and other artificial strictly control every aspect, can ensure the tomato juice, apricot juice excellent quality of raw materials, raw materials can ensure stability and adequate supply. According to reports, latitude 40 degrees north, Xinjiang Tianshan Mountains are growing tomatoes and apricot, "Huang Jinzhen fruit belt." Tianshan snow pure, fertile soil, ample sunshine 16 hours a day and the temperature gap between day and night, gave birth to a high-quality tomatoes and apricots. COFCO Tunhe with Italy advanced processing technology, according to international standards, process control and production, completely maintained a tomato, a unique nutrition and flavor of apricot. BRC Food Technical Standard has international certification, ISO22000 food safety management system certification, HALAL certified halal certification number.
COFCO Tuen River Inc (COFCO Tuen River, 600 737) is nine business segments COFCO is one of 500 companies owned COFCO Limited A-share listed companies. COFCO is China Tunhe leading supplier of fruit and vegetable food production, the world's largest tomato, apricot sauce manufacturers in China.
COFCO Tuen River in Xinjiang, Inner Mongolia, Gansu, Ningxia and other tomato growing areas built advantages of 23 tomato products processing enterprises. The company produces a large package of tomato sauce export to the United States, Europe, CIS, Southeast Asia, Japan, Korea and Middle East more than 80 countries and regions, and Heinz, Unilever, Nestle, Kraft, Japan, Kagome, etc. renowned international companies to establish a strategic cooperative relationship.
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