No products famous brand of Chinese tea industry needed – tea industry, brand marketing – Food Industry
Jin Long Yue, Mengniu , Wong Lo Kat … … In recent years, emerged a large number of well-known consumer brands in the field, in Sell Tens of billions of everywhere, every year CCTV has been advertising the tender is a great expression, most are quick consumption enterprises.
Tea is the national drink, but unfortunately so far, the field of Chinese tea industry is still quite a lack of well-known brands. Large number of tea companies millions of middle-aged value of only those with the head of the ring is asymmetric.
China Tea Circulation Association Executive Vice President Wang said in an interview, a large number of tea manufacturers, but generally do not value a few years ago did a preliminary Association statistics, national coarse and fine processing plant close to 70,000, value of billions of dollars in less than 60, while the top are some of Tea Import and Export Corporation.
League Secretary General Wang of China in the brand seems this happens, a number of complicated, mainly industrialized enough, tea relatively weak corporate brand awareness.
Delightful, these are gradually changing, more and more companies starting to focus on brand promotion, as Junshan Silver Needle, more incense, Trimeresurus, and Bibo tea industry.
Brand missing Anxi tieguanyin, West Lake Longjing, Dongting Biluochun, Junshan Ten Silver Needle tea is obviously so well-known, but a long time, consumers to buy tea, tea shop, the city or stuck in drowsy, West Lake Longjing and Anxi Tieguanyin are everywhere, in the end of the election which brand? How to distinguish?
Lack of brand, real ones, shoddy phenomena occur.
Early spring tea in 2009, before and after listing, the staff had been concerned about this, then either the city or in the Maliandao tea tea next to a street, most of the business will tell you the West Lake Longjing or Anxi tieguanyin, when you expressed doubt, businesses tend to forward vigorously.
At that time, a business not to naturally smiled to reporters: "How can so many of West Lake Longjing, most consumers do not know what's what, shone, and thus the prosperity of the market success."
For this reason, the major tea brand is simply missing. A consumer in an interview that the lack of tea-known brand, no brand, it is difficult to find the kind of trust and reliance.
"Chinese tea industry in a rather awkward situation, especially in China Famous Tea, in name only, most just a tea name only, without the formation of the brand, not conducive to the protection, but not conducive to big. The world's largest tea brand 'legislation Burton 'success lies in its brand strategy, said that it is only 100 years of history, the millennium with our Chinese tea simply compare, but the operation of another brand that is well. "A few years ago, Secretary of Hunan Tea Society Long is still the clear in the interview so that.
1 25, brands in the Chinese League Secretary General Wang interviewed said that this happens, a number of complicated, mainly industrialization is not enough, he thought, although there are several thousand years of Chinese history of tea However, poor level of industrialization, more dispersed, together with tea processing is not standardized, low level of mechanization, in addition to tea is relatively weak corporate brand awareness.
From the China Tea Marketing Association's information naturally more convincing, the morning of January 26, China Tea Marketing Association executive vice president of Wang in the interview with this reporter, said that a large number of tea production enterprises, but universal value is not primarily due to tea, agricultural products, consumer products and geographical features more obvious geographical characteristics, these characteristics determine the current size is generally small. Association conducted a few years ago, preliminary statistics, the domestic crude processing plant close to 70,000 fine, the output value is less than 60 billions of dollars, while the top few of all tea import and export companies, exporting tea mostly Maocha no brand at all.
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