Intellegent Marketing and Advertising Strategies
Your web marketing strategy should include a number of different techniques in various aspects of the internet. Maybe you have a web site, post articles, use an email autoresponder, post classified ads, send out press releases, place banner ads, sponsor lists and newsletters, and a lot more. Keep in mind, though, that when you are starting out, it is essential that you focus on one aspect of your marketing program at a time and promote it to its fullest degree before moving on to the next.
It is best to gradually become profitable by focusing on one issue at any given time, than to barely be profitable because you are approaching all of the items half-heartedly.
Diversify and spend small amounts on advertising to start with. If you use a careful strategy, you will not be wiped out financially if an ad doesn’t generate the sales you had been hoping for. Just keep testing ads as your budget enables until you discover the one that is most effective; then you can roll it out and be confident that you’re going to make money as opposed to incur a loss.
For those who have lots of competition, state that you will honor all of your competitors’ discount coupons and/or discounts; use “their” marketing to your benefit. You can of course create your own coupon codes. For example, a Toshiba code is used to obtain discounts on Toshiba products from their website. Toshiba coupon codes are just one example of numerous similar sites that use this kind of marketing.
An age-old problem in business is getting final payment for services rendered. As a business operator, you have to be ready for “difficult” clients through doing such things as.
1. Inside your agreement or sales agreements, express the interest rates and late fees that will be applied if payment is not received within 30 days of completion.
2. Produce form letters to be used for collecting the balance. There needs to be three letters in total — one after the payment is 10 days past due, another after 20 days, and a third that lets the buyer know that you’ll be turning their bill over to a collection agency (or taking them to small claims court). The final letter should not be sent until 45 days after the payment is late. Not to mention, never bluff. If you say you will turn it over to a collection agency, do it.
3. The best way to protect yourself is to take payment via credit card. State to your client that you’ll bill their charge card one third of the total price as an initial down payment, another third soon after you have passed the 50% completion point, and the remaining third on delivery. Or use the two-payment system — half at the initiation of the job and the remainder upon completion.
Basically, start slow, test everything and use simple, common sense collection methods.
Nealsbor promotes and offers a Toshiba code and Logitech code from his sites.
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