Are PopUps Really Helping You?
Let’s say that you have decided to read more about something so you do a search on the internet. You select one of the websites chosen for you by Google and click its link. Then you get an unhappy surprise when the page loads. Instead of being presented with helpful content that can help you learn more about your subject, you are presented with a pop up. The pop-up is an infuriating advertising campaign and no matter how many times you try to close it, it won’t go away–unless you give it your e-mail address. Eventually you may shut down your browser completely because you get so irked. The web page manager has won!
There is a good explanation that a lot of people loathe pop ups. They’re aggravating. They intrude on what you happen to be endeavoring to do. If they play audio they might get you in trouble with your boss (or anybody else in the room). They make outrageous promises. They require your personal information if you’d like them to go away. Some of them actually put in malware and cookies into your pc. There aren’t a whole bunch of folks who actually like to be confronted by these annoying things but so many IMers insist on using them. Why is this?
The actual truth is that IMers use pop up ads because they get the job done. They receive the focus of the audience. They aid marketers produce e-mail marketing prospect lists. It’s been proven again and again that pop up banner ads get more opt ins than a typical opt in box put into the sidebar or even into the body of a site. They have even been known to help you produce sales. Unfortunately, these stupid web pests really get the job done and, until someone thinks of something better, most IMers are going to keep using them.
Obviously, however that doesn’t signify that the Internet Marketers ought to continue using them. What is the real benefit of an e-mail address that you have only gotten through force? Usually what goes on is that the person merely chooses to immediately opt out of your list as soon as they get the first e-mail from you. Can your traffic be of prime quality when the majority of it clicks out of your website because they are offended by the pop ups assaulting them? Obviously you would like to make money, but is this really your best option? Couldn’t there be an additional option available to those who want to develop an e-mail list and sell things?
The real truth is actually this: if you have a good product, you aren’t going to need a pop up if you can present that product well. Work hard at creating a good product so that you won’t have to deal with the annoying pop ups to do your job for you. Write a terrific sales or splash page. Catch the reader’s interest and then refuse to give it back over the strength of your subject material and copy. The simple fact is that an online Marketer will only find accomplishment and profit online if he or she creates something that someone else finds valuable. No pop-up ad can be substituted to cover up the lack of value in a product.
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