Business card holders why your business needs them
One of the most important things you’ll ever need out of the office, beyond your phone, beyond your laptop is your business card. Business cards can be given out, put on display in a suitable business card holder, written on with special messages (or notes if you’re collecting and given them) – business cards are, in fact, still one of the strongest tools in a business person’s arsenal.
Whether you’re designing a business card for personal use, or professional use, you should always consider the information that you need to include in them. Pare it down to bare essentials if you have too much, or consider printing auxiliary information on the back of the card. Your company or personal logo should be prominent on one or both sides. The design itself should be clean and easy to read – fancy fonts should be limited to readable styles so that your card is legible – you should also be aware that some people consider flowery scripts in detrimental ways to what may be a completely different message that you want to provide. Readability aside, the font should fit comfortably on the page, and may or may not tie into your logo, depending on your company’s guidelines on business cards. But how do you know what to include on the front and what do you include on the back?
Primary information on your business card is whatever you need to provide in conjunction with your job – so your desk information, such as your extension, your email address, and other contact details. If your job title is pertinent to whatever you’re sharing, you should share that too. In these cases, you may not want to share anything on the back of your cards – instead you may find that you can write information like personal email addresses, twitter or Facebook usernames, or other information, and you can tailor it to your recipients. In the case of personal business cards – you should consider making sure that all of your personal and visible contact information, including and not limited to your blog url, personal website or portfolio/photography site, links to any social networking projects you use or are part of and if you feel it is necessary, your mobile phone number. Most experts do not recommend sharing your home phone number or address on persona business cards, but the choice is yours.
Business cards are versatile, flexible and creative. It’s little wonder that people use them for dozens and dozens of uses – not just giving colleagues and new contacts your information. Business card holders too can be creative and cleverly eye catching – allowing people to notice and take your card more readily. Whether you’re looking to attract attention to one business card, or a stack of them on a table, it’s important to have a neat, executable idea that allows you to let people access your cards and support the function of the card holders themselves. While important to show a bit of style or design savvy, you also need to ensure that your business cards are accessible.
Business card display units are designed to ensure that cards are stored efficiently, given maximum display space without making the cards inaccessible. These business card display units come in several dozen designs and styles. The best are ‘tiered’ units – units that rise like steps or similar designs, giving maximum display surface, without taking up additional room, or making the cards unavailable for any reason. These slim line design units are also great for other reasons – in many cases they’re so plain that people don’t notice they’re even there until they are empty, meaning that all the attention is focussed on the cards themselves.
There are other types of card holders – from rolodex style to single card holders that can be used as place holders or display units for a single card. Rolodex style holders are designed to be used at the home/office and create an elegant, easy way to store your collected business cards. These rolodex style units not only allow ease of access, but allow you to ‘refresh’ your needs, based on time passed and whether you’ve contacted people. Single card holders are also an integral part of the social business person’s calendar. Use them to display your business card prominently where others may have a simple name tag – this prominent display of your business card and logo can be the difference between someone forgetting your name and absorbing not only your name, but your business. Having them on display can also encourage people to ask for their own copy of it.
Business card holders and stands aren’t constantly in use in most cases – so when not in use, you should store them carefully. Polish and dust your holders before storage, and put your business card holder away in a drawer. You should also always ensure that any business cards you are using are current – it looks terrible if you cross out and write different information on your cards, so always update and ‘freshen’ your cards whenever things such as your extension, job title, or email address change – alternatively, consider using a ‘catch all’ email address like Gmail to allow you to keep your email mobile, but not need to update cards at every address change.
Finally, remember your business cards, and your business card holders should look professional, and create a unified image between you, your company and your products. Without a unified, streamlined effect, your business card could end up in a bucket, not in business card holder.
There are a extensive variety of Business Card holders available online and some excellent ones at Card Holder be sure to have a good look around before making a purchase.
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