Corporate Video Is Getting More And More Sophisticated
There is no set definition of a corporate video looks like, other than its simply a video that was not intended for broadcast. The term corporate video traditionally meant a boring video used by companies – these days, with the falling costs of production, advancements in technology and companies wanting to “get with it” means that the corporate video of today is used for everything – promotional purposes, advisory, sales, training – the list is potentially quite long.
In terms of cost therefore, corporate videos range from ?500 to 6 figures – depending on the company, the budget, the intended purpose, target audience and distribution strategy.
?Due to the rapid expansion of digital technology including high bandwidth internet connections, a high proportion of corporate videos are now primarily commissioned for the internet. The low costs of DVD replication also means that organisations are able to get HD DVD copies, which gives greater flexibility in the amount of information and the quality of information they are providing.
Typically a corporate video which consists of just people talking with a few illustrative shots (known as GV’s) can take a 1-2 days to produce. If you add scripts, actors, graphics etc then this rises accordingly with the cost.
People should also consider ensuring their video is accessible – get it subtitled, in as many languages as you can afford to. Language translation is a bit pricey and is often charged per word. European languages are traditionally cheaper than Chinese, Arabic, Russian etc as they require a completely different alphabet and construct.
Why are people turning to video?
(1) Video increases ability to understand – regardless of the type of business, product or service
(2) Video increases the perceived credibility of a business, product or service
(3) Video personalises – reaching out to the customer as an individual
(4) Video is proven to increase website activity – videos found in search results drive traffic to websites
(5) Video is proven to help with visitor retention – people are more likely to watch a click to play video than read text
set yourself a realistic budget. This will then enable you to phone around video production companies and find out what you will get for your money. Once you have a shortlist, take a very good look at the videos they have made and ask yourself:
Q: What was your overall view of the videos?
– Did it feel slick and professional like something you’d see on TV?
– Would you be proud if it were your video?
Q: How did the video sound?
– Did the music sound cheap/cheesy or did it compliment the video well?
– Was the overall sound quality clear or was it garbled?
Q: And most importantly, how did the videos make you feel?
– Did you actually listen and take in what was being said or did you feel bored and shut off?
Corporate Video
, Corporate video
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