DRTV Agency- Choosing Infomercial Length
There are two lengths of infomercials, short form and long form. It is critical to find a DRTV agency that will be able to assist you with either length depending on the one that will best benefit your product. There are some specifics you will want your DRTV agency to be able to deliver with both short form and long form television spots.
Long Form DRTV
Where long form infomercials are concerned you will need a DRTV agency capable of managing a significantly longer infomercial, up to 30 minutes or more. This includes being able to market the product through a story, have various calls to action, and keep viewers’ interest all the while providing the same information over and over for newcomers to the show. A success record managing long form campaigns is also critical and references from happy customers are needed. Overall, a DRTV agency with significant experience and success working with long form infomercial campaigns based in your niche market and for your product’s demographic is very critical.
Short Form DRTV
When working with a DRTV agency on a short form infomercial, make sure that the agency is capable of catching viewers’ attention. Short form infomercials are short in length, but they require a lot of work to be able to attract the target audience. Short form infomercials need to sell and any good DRTV agency will be able to take a one or two minute short form spot and sell your product successfully. Integrating the infomercial with multiple channels is one strategy that works well. Keep in mind it’s not just about getting your infomercial on the air and getting your target audience to watch although those things are in critical. It is ultimately about getting those viewers to make contact and purchase the product. Services you want your DRTV agency to offer for short form spots include campaign management, media analysis, media buying, creative, production, and an overall successful track record with your product’s niche and market.
Regardless of whether your product needs a short form or long form infomercial it is imperative to check your DRTV agency’s resume for past experience and overall success. Your DRTV agency could be the difference between the success or failure of your product’s infomercial so make sure you take your time choosing the right one.
To see how to increase your DRTV response and grow your business, contact DRTV Agency A. Eicoff & Co.
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