3 Deadly Adwords Mistakes You Should Know Before Your Next Campaign
Google Adwords isn’t for everybody because it’s real time, real fast targeted traffic, but it can convert like nobody’s business. Google bought Adwords about 2003, and they’ve put a ton of money for development and refinement into it so it’s quite a performance platform. If you want to learn and then become an Adwords PPC master, well you can do that – but you have to pay your dues to get there. Adwords is the kind of serious advertising platform that is not hard to learn or use, but there is extremely important and specific information and user instructions, so to speak. Your very best bet for avoiding some Adwords mistakes is to take some cues from those who went before you and made those mistakes. In this article we shall be discussing 3 AdWords mistakes that you should avoid at all costs.
First up is a word about the competition; and the mistake here is avoiding what they have to offer you in terms of learning from them. If you’re wondering how to find your competitors, that’s easy; you will discover them when you’re doing market research at Google – they’ll be on the right side. One approach is to monitor ads for certain phrases over time, and the ones who are still there in two weeks, or a month, are the ones that are successful. We urge against dismissing this strategy because you can get up to speed very quickly with writing your own ads simply by studying what works. If you want, and we recommend it, then make a record of keyword phrases and that ads that appear for them but have run for some time – those are profitable ventures. At that point just copy and paste in a document, and then pick them apart to see why they’re so effective. Learn to adapt from these ads so that you can create better ads that are actually profitable. Imagine having the ability to write terrific ads that convert well; doesn’t that appeal to you? Also, effective Adwords campaigns are not just about your ads or campaign setup; they’re also about your landing pages, too. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. If you don’t have this right then Google will immediately tell you by giving you a low quality score. You do not want to waste money by causing your click throughs to just leave once they land on your site.
One more mistake you should avoid is stuffing a high number of keywords into a solitary ad grouping. Adwords advertisers need to test their ads in order to make changes and increase performance. Stuffing keywords into one Google AdWords ad group will only cause you to miss out on the popular keyword clicks. You will be unable to discern from the data whether or not a particular keyword was drawing the attention you need. So make sure you don’t have more than 10 to 20 keywords in an ad group, which will give you a clear idea about the performing keywords. Once you know what keywords are performing, you can duplicate your results in your other campaigns. Never lose site of the fact that having too many irrelevant keywords in your ad groups will only cause imminent failure.
It’s not so much about avoiding all mistakes because you’ll make bad calls, but it’s just that you don’t want to make mistakes that are costly and easily avoidable. This is because AdWords has a learning curve, and there’s no way around it but to take action and learn from your mistakes.
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