Real Estate SEO and Brand – Using Social Media As A Tool
Branding on the Internet for a Real Estate professional encompasses the use of Social Media Marketing methods. If you are already running local campaigns in your newspaper or other community efforts than, this is similar to social media marketing on line. Online marketing however is about promoting your website and yourself on line via Facebook, ActiveRain or Stumbled Upon, Twitter, YouTube, Yahoo Answers, and various real estate forums. Over the past few years we have seen that this method has worked exceedingly well for generating interest in a website and driving targeted traffic.
Since most offline marketing is paid, such as using local newspapers, being able to take advantage of a free avenue of traffic is a great side benefit. Not only does social marketing assist us with growing our credibility on line in our real estate market place but we are also gaining valuable backlinks as well. Our sites ranking is then increased by this activity. Most of the popular social media sites have very high page ranks, so this makes them invaluable resources for building backlinks and authority to your site.It is important to understand how to create these market profiles for your self so our video series is there to assist with learning that skill set. What is amazing is the amount of traffic these sites can get on any one day, and if a small amount of them turn into visitors because they read your story or post, that can translate into visitors to your site.
So as you promote your site using these platforms, all you really need is a handful of people to want to click through to your site to make it worth your while. In some cases they may even share your site and information with others that are interested in what you are speaking about. When people share your words with others and it starts getting around the Internet that is called going viral. By committing to write useful information for your branding campaign, you can gain thousands of prospects to your site, that may translate into sales or referrals.
So now the next step is to go out and make sure you have set up your profiles on forums and blogs and sites like Digg so that all of these potential visitors can find you. Because of the reach of the Internet, you have truly international reach for your message to get out to. If you are spending money on local marketing efforts then it makes sense to spend time on marketing for free on the Internet. After all, there are people out there, worldwide, that may be looking for homes in your area, every day, so why not use social media marketing methods for this purpose?
By using Digg, Twitter, Fark, Technorati and many others, especially real estate forums in your area of expertise you can attract your audience. By just going and creating accounts called profiles you would then create blog posts, articles and other items of interest to your target market place. The high authority of these sites, means that our back link within your article will help boost your page in the search engines. If you are lucky, one of your articles will become a hit and people will be talking about it and posting it on their sites as well, which of course means more targeted traffic for you. This is why it is called branding via social media marketing.
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