2005 acquisition of Chinese home appliance into the tragedy of those years – mergers and acquisitions, marketing, inventory – HC Network Appliance Industry
Li Dongsheng, whether alone to bear the enormous international financial pressure, or Gu Chujun imprisonment, or Yan Xiaoqun tired for the money chain, has begun to be integrated in the appliance industry is vulnerable sticky show
1953, Sony's co-founder Akio Morita came to North America, Europe travel wherever he went, "Japan" is basically a small and cheap imitation jewelry together, and now his mood may We see the Chinese goods when placed in a grocery store similar.
50 years later, the reporter background, knew almost nothing of the technology, and Americans do not speak Japanese, Howard? Stringer became the world's best-known consumer electronics company's CEO. In this sense, Sony has transcend cultural and national boundaries truly multinational.
China's home appliance line starting from 20 years ago, whether TV or refrigerators, air conditioners, microwave ovens, production is highest in the world, but China still long way off from the world of brands.
Li Dongsheng
either alone bear the enormous international financial pressure, or Gu Chujun imprisonment, or group of funds Yan Xiao tired chain, has begun to be integrated in the appliance industry still appears fragile viscosity.
2005 became China's sorrow appliance acquisition year.
Li Dongsheng not say sorry
This year after Beijing Fortune Forum, TCL chairman Li Dongsheng Group's view from the media disappeared. For him, with great concentration to reverse the huge losses, than the stand and explain to the media is more important.
To the third quarter of 2005, TCL's net loss of 13.9 billion.
2004 1 , TCL and Thomson TTE, a joint venture set up in Shenzhen, thus, TCL total sales of more than 18 million color TV sets, the world's largest TV manufacturer. The first time, Chinese enterprises through mergers and acquisitions change the industry's global structure.
Thomson, this used to be GE Jack? Welch sold the French companies is the integration in TCL Under revived?
Li Dongsheng the hopes of success assumed in the supply chain, procurement and manufacturing sectors of the perfect integration. He found the inside in the consumer electronics industry, the future of the enterprise to succeed, it must be global enterprises.
Practice methodology is more difficult than the formation of world view. How to go, go all the way and speed of Chinese companies have not experienced problems.
To May 2005, TCL Group's Hong Kong listed company TCL Communication (2618.hk) obtained by the convertible in the T & A Alcatel company (TCL and Alcatel's joint venture) 45% of the shares, so that T & ; A company becomes a wholly owned subsidiary of TCL Communication; Alcatel will become holders of shares of TCL Communication 4.8% in the "public shareholders."
This story has been copied in August, TCL Multimedia (1070.hk) and also a joint venture with the Thomson Corporation completed a stock exchange, convertible Thomson after the account has become 29.32% of TCL Multimedia " public shareholders. "
Joint venture with TCL Thomson and Alcatel are designed for their physical access back at any time, while Mr. Li will have to dream with his international hit the road alone.
Thinking at this time Li Dongsheng has changed from passive defense to active attack, determined to sell them for profits in good condition, once considered one of the internationalization of Chinese enterprises in international electrical business samples, thus bringing more than 13 years All profits of 1.234 billion yuan more than pre-tax income. This major initiative will greatly ease the financial pressure, even more importantly, the emancipation act, may change the entire business operations of the passive posture.
Li Dongsheng TCL re-examine the internationalization of that team in 2005 TCL deeper international understanding.
The upcoming January 29, 2006, will be presented Li Dongsheng, "18 months of losses," the slogan of the deadline. Compared with Li Dongsheng tough losses, Gu Chujun outcome is more cause for regret.
Integrator injury
Since 2001, Gu Chujun claimed his leveraged buyout, has to Kelon, Meiling Electrical Appliance, Yaxing Bus and a series of enterprises into the Greencool lines. Gu Chujun said in his first pot of gold can not be made and difficult to explain the acquisition of the chain completed the initial integration of China's refrigerator industry.
Original sin of Chinese private entrepreneurs, but ultimately can not be relieved by the public. Gu imprisonment, the din of nearly a year, Greencool system integrated refrigerator nearly 15 million units capacity finally buy Hisense Kelon, Meiling Chang swallow end.
"Gary's acquisition of Chinese cabbage and just bought several How many pieces of fruit, I believe that if give Gary a few years, out of his side will be a delicious fruit salad.
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