The Power of Professional Networking
The internet has grown to be a prolific domain that is full of new and innovative things. With each passing day, corporates and online businesses are finding new ways to market their products and services.
The internet has grown to be a prolific domain that is full of new and innovative things. With each passing day, corporates and online businesses are finding new ways to market their products and services. This has seen a slow but dynamic growth in the technique of networking or more commonly professional networking over the internet. The internet has become a medium of direct communication between the manufacturer and the prospective customer while eliminating the middlemen in between. This helps the manufacturer grab the attention of a viewer otherwise oblivious to his presence. The internet has enabled any company to be able to project itself to the world through its website and social networking tools.
There are a lot of steps undertaken by corporates in order to promote their company websites. These include the basics like article submission, directory submission, blogging and forum link building. But many companies find the process of social networking as very productive for the purpose of building a fan base. This is not only useful in marketing but also for other purposes like job hunting or recruitment. In such cases, it is termed as professional networking. Professional networking sites offer facilities like IM modules to enable online conversations and a chat history archive that can help preserve the details of all conversations. Sites like LinkedIn, XING, and Konnects are very popular as professional networks. These are accessed by individuals and businesses alike that are looking for something relevant in their market space.
Other than building an image across the networking site, many professional networks also offer social networking tools like free business websites hosted on the same domain, or free resume builders that are very useful to individuals who are on a job hunt. Free business websites are a great opportunity for smaller businesses that can set up an online identity at no cost and try to build on it as they go along. Social Networking has proved to be an effective and more productive way of online marketing according to many management gurus and is fast attracting the attention of advertising agencies too. Sites like Twitter, Facebook, LinkedIn are already chockablock with offers and product promotions. The popularity of these sites with amateurs and professionals alike makes them a much liked option.
Of course, managing so many profiles and networks becomes a task in itself. Sites like Paracalls have integrating features that are connected to networks like facebook, yahoo and twitter along with several IMs like Gtalk, AIM and others. This makes it possible for the user to manage all his accounts and networks through one site. That seems to be its selling point. Other than this, they also have facilities like resume builders and information about online recruitments etc. Recruiters and employees alike use this as a way to manage and improve their communication with other professionals in their own fields. This is what has made networking the piece de resistance in professional businesses.
Resources:
Michael Rams Backer is the author of this article on Web Instant Messaging.
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