Relationship Selling is Key to Building Your Business
One of the main reasons why so many fail in business is that they are doing hard sell. This is a very wrong approach these days. As you know, people tend to be very skeptical these days. Nowadays, people have a preconceived notion that if something sounds too good to be true, it probably is. It is very difficult to convince people to buy your products or services these days if you are hard selling.
The correct selling approach to use these days is known as relationship selling or sell yourself to build trust with your potential buyers. Let’s be realistic here. We are all looking for someone that we can trust these days. There are just too many scam artists lurking around these days trying to rob your hard-earned money.
Let me ask you a question… How many times have you bought something because one of your friends told you that it was a great product? Why did you buy it? Well, the answer is because you trust your friend and your friend is not trying to sell you something, he or she merely shares with you that there is a great product that he has been befited from. And because you don’t want to miss this good opportunity, you are willing to give it a try. Just like that, there is no selling involved.
That is the reason why referral marketing is so powerful. People will tend to trust you if you share with them the benefits of the product that you have received without selling it to them. People can make their own decision after you have shared with them your stories and the product benefits. This type of relationship selling is very powerful and should be used at all time.
However, on the Internet, it’s a little harder. Because most of the time we are dealing with people who we don’t know. So we don’t have their trust just yet. We can recommend something to them all we want, but without them knowing who we are or trusting us, we have very little chance of getting them to at least try the product or service. So this is where we have to use a little bit of brain power to earn the trust of these people. To do that, we have to first sell ourselves as somebody who is trustworthy. There are many ways we can do this on the net.
One proven way to build trust online is to share and publish useful information or tips for free. Do not try to sell them, just give them some great tips but not all of them. When people find that the information you shared is useful, they will ask for more. They will start to contact you and tell you how thankful they are for sharing these useful tips and majority of them will also want you to send them more information. At this point, you have gotten trust from them and you can now start to send them your offers.
When it comes to Internet marketing, people get involved in programs hoping that they can find the secret of earning a lot of money. The problem is, most people have no idea how to go about implementing the steps. It’s not because they didn’t put in an honest effort, though there are some who don’t do that, but it’s because they just didn’t have the right guidance. This is where you come in. You can help them out by charging a small fee, they will be happy to pay you for your guidance. If you can show them how to earn $5,000 by only charging them $100, they will jump onboard and buy your guide.
When you approach somebody about joining your program, you want to approach them as an expert on the program. The first thing you want to do is explain the program to them in complete detail. Many people don’t want to do this because they are afraid that they’ll be giving away too many secrets. The truth is, there is so much to learn about any one program that it would be impossible to teach somebody everything. Internet advertising techniques alone can take years to learn. So don’t worry about this. Approach the person as somebody with knowledge. Make them understand that you know what you’re talking about and more importantly that you know what you’re doing.
All this approach we have just mentioned is known as Relationship Selling and it it the secret to business success both online and offline. People will feel less defensive when you use the relationship selling technique. They will feel that you care for their success, you support and encourage their dreams and you don’t blame them for their failure. You understand that it is not their fault that they have failed, it is just because they don’t have a proper guidance. And this is where you come in and help them to succeed.
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