Basketball Stadium Digital Advertising
Digital out of home (Dooh) is a blossoming business segment and no more so than in sports stadiums. With the large increase of sporting arenas including football, basketball, baseball and soccer venues using electronic signage for a wide range of capabilities, this enables the sports organizers to make the spectators experience a very memorable and positive one.
Because of the enormous rewards of electronic out-of-doors advertising, is is achievable to give real-time information and marketing media, using this technology puts the venue at a particular edge, as their network of digital signage displays broadcasts the information to a captive audience.
Here are some of the capabilities digital outdoor signage is used for in a sports stadium:
Scoreboard information.
Dispensing real-time information on the state of play, making it feasible for late arrivals at the sports arena, as well as people in the restroom are up to speed with the game or match
Upcoming games facts.
Using digital signage, it can present the future fixtures of matches or games as well as marketing concessionary ticket prices for loyal admirers, this facilitates all fans to have the first refusal of tickets for prestigious matches.
Advertising.
A digital signage network can be used by third parties such as the arenas QSR advertising their meal deals to keen spectators, building an extra sales stream for the events organizers or the stadium owners
One major problem in that due to the open design and concrete building of the stadium or venue they are not well suited for digital signage. These locations are open to the weather and the equipment used in digital signage will demand to be guarded from these severe and inhospitable places.
This is why stadium owners are researching the protective LCD enclosure that will provide a micro-climate, keeping the dynamic advertising hardware safe from the outdoor weather conditions. These units will store both the plasma TV and the media player in one unit and the owners of the stadium are not confined to a distinct brand of hardware, making it a more affordable solution.
Each protective enclosure comes with a common VESA mount inside, so that all flat panel screens no matter if they are commercial or a home-based TV will fit into the enclosure.
An LCD enclosure permits almost anyone from putting a plasma, LCD or even an LED back lit screen outdoors, they produce all the security needed from the weather and have the ability of working with temperatures in the range of -20 to 150 Fahrenheit.
Due to an LCD enclosure’s protective attributes, they are being installed in venues throughout the world including the American NFL and British Football League stadiums, as well as Canadian Ice hockey arenas.
The author is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.
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