AO Smith water heater experts frustrated market-AO Smith water softeners, water dispenser – Appliance industry-hc360 HC Network
"Your home
Water heater
Can 50 years? "Name of this advertisement, like the water heater in the field of" American experts "itself as the AO Smith, recently was listed near
Water softeners
In the field of frustrations.
"U.S. experts" status questioned
Has been "American water heater experts" claim to the AO Smith, the "U.S. experts" status has been questioned in the water softeners in the field.
Reporter noted, AO Smith water softeners in their official campaigns, particularly highlighted the origin, and declared that imported product is basically the U.S., its sales staff is depicted an American professional manufacturer of water softeners image. "A.O. Smith in the United States
Water appliances
Field is a professional manufacturer of water heaters, no water softeners products. "A water management
Home Appliances
Years of dealer told reporters. The other American brand water softeners also confirmed this view. Later in the AO Smith website to see the United States, the water in the AO Smith Electric Company presentation in English, also known as AO Smith water heater in the field in 70 years of history with the production company, and has also been engaged in the field of water heaters R & D and production.
An industry that, although water heaters and water softeners are water with household appliances, but they are two entirely different techniques, soft water for water treatment machine is a device, its main role is to remove calcium water and magnesium ions, layman's terms is to remove water, alkali, water is a chemical treatment, and water heater by heating the water temperature of the water is the physical address.
Lose the trust of the water appliance dealers
In the AO Smith water softeners propaganda site, the reporter saw such a slogan: "AO Smith AO Smith water heaters and water softeners is the perfect combination." And if you go to buy AO Smith water heater home appliance stores, sales staff may be confronted with this question on the sentence: "This brand of water softeners do not provide one you want?"
Oral marketing in sales although this is very not mainstream, but to use water heaters, water softeners sales channel bundling sales methods, but AO Smith is currently listed on their water softeners taken near the main sales strategy. The reason for taking such a passive way of selling a major reason is that AO Smith water softeners water appliance dealer in the sale is not ideal, so that the professional appliance dealer of their water softeners water market confidence in the future.
"AO Smith, if you absolutely love the brand, you buy; otherwise there is no reasons to choose it." Products in the shopping guide on water softeners, the Beijing of a comprehensive water appliance store, a sales director told reporters. According to him, the market has EcoWater, Angel, dozens of water softeners brand, price from 2,000 yuan to more than 20,000 yuan, whereas a new entry in the field of AO Smith, is not the main selling brand, but low-end products priced much closer to 8,000 yuan, less cost-effective advantage.
Another reporter from the States United States
Suning
And other home appliances stores, that since the sale of AO Smith water softeners is far less than the minimum requirements of these stores, so there can be no practical prototype display booth or the possibility to rely on factory sales personnel mouth marketing. "However, this situation will not last too long because the store was soon canceled manufacturers Promoters." Gome, said a manager said.
A.O. Smith will present "Butterfly Effect"
Pangya Hui
water appliances industry experts believe that water softeners also known in China at present, water softeners enterprises will face more long-term market training process, if this process is not a high capital investment, may also be extremely long.
That appears, AO Smith water softeners in the field in order to establish themselves early to be putting in a lot of money into product marketing and publicity, this is likely to trigger a system AO Smith "butterfly effect."
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