United States United States States slotting allowance disputes detonated mode change – GOME slotting allowance, the United States – the home appliance industry
Issue slotting allowance has been home appliance business and channel business for many years between the infighting, rivalry during staged, still remains, but this time the United States with a dispute between GOME and before the phase than different.
It is understood that in August the country had announced the cancellation of U.S. slotting allowance, and now after a lapse of less than 3 months and beauty ignite flames of war, this country had to make people question the U.S. is really determined to abandon the tree "money tree" . At the same time, the industry of the channel slotting allowance reform of the business has set off a climax.
U.S. disputes a catalyst Slotting allowance to be shelved in the next period of time, because of the United States and China dispute the United States again repeat.
10 the evening of 27 , Dashanzi Beijing Dazhong Electronics store in the United States and the electrical (000,527, stock it), large electrical charges due to promotion and then would disagree. Day Dashanzi beauty products store are all frozen, also boasted of beauty "is impossible to Withdraw."
After reporters learned about the simple disputes, as the parties give each other rapidly expanding. America's Department of
Refrigerator , Washing machine Products are frozen. "To purchase, subject to store manager agreed." Stores in a
Sell Officials said. 11 4, medium and large electrical appliances marketing manager interviewed said: "The day the two sides have had a little dispute, but soon stabilized, and no physical conflict. As to what specific causes, is still being investigated, we co-operation with the beauty no problem. "
U.S. sales, general manager of the Beijing Wen-Feng Zhang also said: "Things have passed, do not say that again."
View, both sides also played down the impact of the incident.
Country United States of "disguised fees"
Fact, slotting allowance is has been entangled in the appliance business enterprises and between channels is difficult to solve.
It is understood that channel business in the major appliance business into the stores, the wholesale price charged according to business sales or cost of certain rebate, is a common practice in the industry, this project has been the industry collectively referred to as "slotting allowance" . It is understood that different according to firm size, sales of different rebate rates generally between 15% -20%.
"I heard recently Gome Has asked the U.S. to improve the rebate rate, but the United States have not yet been agreed, this incident is a manifestation of the outbreak of conflict. "An informed source," beautiful
Air conditioning , Washing machines, refrigerators, small home appliances sold in the store has occupied the top ten ranks, rebate rate far as I know is low compared to other companies, this is also the country the U.S. would like to improve the rebate to the reason of it? "
But now what is the specific rebate rate, raised to the number, the source said: "This is a commercial secret, but it's certainly not willing to be led the United States."
In the previous by the end of August, reloading shop opened when Jinan, GOME has announced the cancellation of slotting allowance. "States United States the means to store in the pilot reforms, the abolition of non-standard, non-transparent cost." Ho Yang Qing, vice president of Gome, the position was still ringing in our ears.
GOME slotting allowance was announced to phase out the message to the industry brought no small shock, many manufacturers have appeared very excited.
Ho Ching Yang interview with this reporter said: "The cooperation with the U.S. normal, a little cooperation and disputes are normal, but it has nothing to do with the slotting allowance, the United States will certainly insist the country's established policy of development."
Slotting allowance directly change the mode of procurement
Is well known that channel slotting allowance has been an important source of business profits, whether state or the United States
Suning
This one more than the main business profit.
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