Tips to Prepare the Brochure Text
Brochure printing is an essential marketing tool most especially for medium sized businesses. Any business must have this tool as part of their marketing strategy because quality brochures are generally easy to design, not to mention inexpensive. Most importantly, they are flexible marketing tools as they can be used for any purpose. Read on and learn the tips on how you can prepare text for your print brochures.
The general guideline when preparing text for print brochures (and this general rule is applicable to most types of marketing collaterals) is to keep the text short, sweet, and most importantly, direct to the point. In other words, your target readers must be able to have an idea of what you are trying to say by just skimming through the main points. The test of the pudding is when your readers are able to grasp the main point simply by having a cursory read through the piece. This is advantageous because if you bury the message in so much text, the reader may simply decide that it will be too much effort for them to scour through the material; and that the simplest action would just be to throw it away.
Your print brochures should be able to speak directly to your customers. The idea here is to be straightforward and unambiguous in the manner by which you present your products or services. The desire to be comprehensive or the temptation to present all the details will always be there. But ask yourself this – ‘Is this absolutely necessary?’ Always look at your brochure printing from the point of view of the readers. Then ask yourself if the readers would appreciate this information or that this information is better left said than printed. If the answer is yes, skip the thought and move on to more salient points.
Organize your quality brochures according to heading and subheadings. A smart brochure printing will alert readers to the ideas being presented. This will help the readers focus on items that are of interest to him or her. Preparing the text of your brochure prints should be no different when you write your academic essay in primary school. The thoughts should be organized to alert your teachers or the readers to what you are about to say. While there are sub-topics, they are there to support your main thesis or your main argument. In the same manner that your subheadings in your quality brochures should lend support to the main heading which might be the product or the service.
Finally, avoid industry jargon and acronyms. They are turnoffs. Treat industry jargons and acronyms the same way a Luddite would welcome new technology. While you think these jargons sound impressive (probably for you and those who understand it), they will just make the text longer, and yet will add no value or meaning. More importantly, even if you are sending to industry people, avoid industry jargons as much as possible. The rule of thumb here is to always use clear language that everyone can understand.
Preparing the text of your print brochures might not be easy in the first few attempts. You might even require the services of a writer for this; but in due time, as you get more practice, this becomes easier. And from a friend to another friend, always proofread. Do not rely on yourself to proofread whatever you have written. This is the time when you can phone in a friend.
This article aims to provide the reader comprehensive ideas and tips about brochure printing.
Processing your request, Please wait....
