China Direct demonized you have responsibility? – Direct marketing, direct marketing products, channel – hairdressing industry
?? The first 100 people to create wealth Forum Leader of the statement on
Hello, everybody, thank the organizers for giving me this opportunity.
First statement is that, although I am the general manager of a company, but only in their personal capacity to attend this meeting so we can rest assured that I came to power that do not sell anything, if the words are merely to sell a kind of responsibility, a practitioners of a responsibility. First of all, to borrow a phrase
Dickens to describe where we are now the industry: "This is the best of times, and this is the worst of times; This is the age of wisdom, is also the age of foolishness; This is the belief era, the era of skepticism; This is the era of light, which is a dark age; This is the era of hope, and this is the era of disappointment. "This is the" Tale of Two Cities, "in the famous phrase, the expression can be completely the present situation of China's direct selling industry.
Why the direct selling industry in such an era? I did an analysis:
A Chinese direct sales industry to the most lost time.
The first is the Government's confused, because they do not know how to control and guide. Second, get a license
lost business, lost the team, performance decline;. SMEs are confused, transformation, persistence, how to do it, loss, etc., and even policy risk. We give an example, in 2005 the success rate of investment is 70% if so, the success rate of investment is now less than 30%. Investment to this industry to not only have to face the risk of the policy, but also face the risk of loss, but also face the large number of so-called dealer risk.
Other dealers are confused, do not know how to change it, do not know how to choose, anyway, every choice is wrong. In front of a lot of teachers are telling a characteristic of this industry, many distributors are chosen today, and tomorrow is also selected, choose to choose to not know how to choose. In fact, some people he is also forced many people have told me that we also want to choose a real life business Nenggen him. Is not willing to do this today, the company's leadership, tomorrow's leaders to do another, so that is among the lost.
Finally, consumers are more confused, on the direct selling company, on the direct sellers, direct sale products are kept at a distance. So all in confusion among the industry.
Second, the industry to the most chaotic time.
First roll, the illegal financing of short-term popularity. This I have written an article called "Final Fantasy" As you can read online.
First, we had always been very proud to say that people can direct hereditary, do anything you can pass on her son, he passed to grandson. But today there is no direct person tomorrow, no sense of belonging, no sense of security. Some would even say: "I do not do weekly, I do daily." Because I do not know how the company tomorrow, called pocket for the safety, do not trust each other before.
Second, there is no cohesive team, spent years of hard work to build up a team system, has disintegrated. There are a lot of people say how much the original with the number of teams, I say you come with me now in cooperation with five individuals over if I am willing to cooperate with you, probably 5 people is five markets, if you bring 50 people over or I do not believe 500 people came, so that the cohesion of the team with the no.
Third, most of the company's marketing team or the leader of the loss of serious, professional managers quit common. Some people say this is professional managers, in fact many, many areas this is the problem. This is the boss of the problem, but also the issue of professional managers, but also market, so in this industry is one of several distributors every day to the owner of the phone, said today that person is not, tomorrow Road, this man does not say much the latter, the boss also believe in, and cause the company intensified contradictions.
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