Tips for Better Web Design
21st century is the time where many people can build a website and it is no more a rocket science. This is the era of SEO, SEM and SMO and now, there is so much more to be added in the art of website making than just putting up a page. There are various factors that have to be taken care of for the target audience’s comfort, your business and search engine tracking fashions.
The most important factor is simple navigation of the website. This eases the customer and helps him reach the services and products he needs easily. Along with this, the website has to be well linked as in there shall be no broken links to disappoint the visitor and search engines. The website should perform well with a wide variety of search engines and browsers. We never know what browser is the customer comfortable with. Hence, your website shall be friendly with most of the browsers. One more major factor to be kept in mind is speed. Nowadays, everybody wants things served in a jiffy which is completely fine as this fast paced life has made everybody busy. If any of the pages of website takes too long to load because of either video files or other features on the website, then you will definitely lose visitor’s attention.
Mentioned under are a few things to consider when building or upgrading your website:
• Content is the King – Make sure your language is clear, crisp and benefit oriented. Don’t go on and on about the company but focus on the products and services required by the visitors. Tell your customer what makes your company different from many others in the industry. The copy shall not be written to impress, but for everybody including even low literacy audience. Simplicity is the key to effective communication.
• Understand Technology – The 21st century has made many of us very technology savvy. But remember, there are still a lot of people out there who are not very good at understanding the technology and the way it works. Flash or video based websites are honestly not fully recognized by search engines. This hurts when people look for you and don’t find you on Google, MSN, YouTube or other search engines.
• Statistics Package – Monitor it monthly and keep track of where your visitors are coming from and when they are viewing you most often. Along with this, it is fun to see how often the competitors are checking you out. It is also important to know that your customers are shopping most on Saturday at noon or Sunday morning.
• Focused Plan – Develop a site map as it is a major part of any website. Decide what pages you want, where you want your customers to go and how. Keep your goals in mind while building a website for instance information, increased sales, or may be membership.
• Consistency – Keep your layout standardized throughout the website and update the website with new information often. Keep the layout simple and don’t make people look for them here and there. Remember if your viewer can’t find it in 3 clicks, they will lose interest.
Finally, make sure that your website and web design is carefully tested with a variety of browsers before going live. It is important to keep it under wraps while you are working on it or testing. Never upload an incomplete website online as it makes your company look sloppy if your site is not finished and there are many broken links and blank pages too add to the trouble.
The toronto web designers you choose is everything these days; first impression is not something you can change! Choose the right web design toronto company for you.
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