Marketing use of cartoon dolls easily win customers – dolls marketing, marketing story, cartoon dolls – toy industry
First, to attract the eye of the doll sales
Recent years, Taiwan's enterprises to take advantage dolls marketing, the market storm. Both McDonald's or the President Chain Store, all because of Hello Kitty (HelloKitty) and a highly profitable market, the former so that consumers do not regret queuing through the night, which allow consumers to willingly took out NT 5 billion yuan. Lyle Rich convenience stores were offered for flush Japanese anime industry KERORO sergeant pen loops, so Lyle rich growth of the overall performance of a single day two million NT; and McDonald's, thanks to cheap rabbit to give the one-month sales revenue has 8,000 million NT.
Doll suction gold skill really envy. According to statistics, 92% of consumers have high preference on the dolls, the younger the proportion of preference as high as 100% over the past year to buy those dolls Almost half of goods, of which the majority women and youth groups. Even seniors over the age of 60, on the doll's preferences are 75%, the lovely doll is simply young and old take-all.
Combination of promotions, cartoon dolls brought by commercial interests selling a single commodity turnover several times in the industry has almost become a time-tested experience of success, it is more like businesses to attract consumers to use reason doll .
Modern work pressure, life is too harsh, and high divorce rate, coupled with endless loans and pay monthly bills, so can not get rid of those "destiny" of the modern man had to find another fun, for their own manufacturing life of oxygen. Therefore, these can people relax, temporarily forget about the pain of the lovely doll has become the best companion relieve pressure.
The other hand, the reason why these adults are not resistant to the lovely doll, from the psychological point of view, the number of hidden desire to want to return to childhood innocence. From the business point of view, if the use of dolls operating properly, you can dilute the commercial atmosphere, you can quickly narrow the gap between consumers and products.
Another advantage of using dolls marketing, is "concrete." Corporate brand image now speak, speak the brand spirit, speaking of social responsibility, then they both abstract and intangible, but when something appears to have a specific time, all the marketing and became a topic like, and immediately attracted the attention of target consumers force. Meanwhile, some image more "hard" products and industries need to soften the image through the doll, which is the lubricant between brands and consumers, so consumers are willing to close.
2, non-profit organizations to learn marketing
Budget cuts, layoffs, corporate restructuring, when the reduction in cash flow means that marketing departments need to be more creative, find a successful marketing model all the more difficult. However, the non-profit organization has always faced a similar restriction, on how to use every penny, they share some unique experiences.
Story Marketing Non-profit organizations can tell the story of the way through marketing. The way the story is worthy of enterprise marketing for reference, business stories often come from their high-quality customer service. Nordstrom had a lot of American high-end shopping center in this area legend. For example, a customer request a refund for the company to find a Nordstrom quality tires, Nordstrom actually accept his arm and tires, although they do not sell tires. It is exactly because these stories, Nordstrom's the perfect service to word of mouth.
Emotional value Non-profit organizations are fully aware of the role of emotions in marketing. As people donate, more out of emotional factors, rather than rational factors. Most people buy too much product is out of emotional factors.
For enterprises, but also in marketing focus on emotional factors. To do this, the most important thing for a home business or a brand into a number of emotional things. In addition, customers know that business is very concerned about the needs of every customer.
From now on reducing costs And non-profit organizations, some companies marketing departments are often faced with the challenge of limited marketing budgets. Let us take a look at how to control the non-profit organization is the cost of it.
Because often the precarious situation facing the non-profit organizations tend to have many good ideas to control costs, such as training, they often replace face to face with online training, the training. At the same time, set up some wiki sites for staff to discuss the problem into the above. In addition, recruitment, non-profit organizations, projects are first, then staffing. And this time, you often have to make some trade-offs and priorities of the sort. For example look at this project is not able to bring immediate results, if not, then I can postpone, until some of the experienced staff of leisure time and then start.
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