Making a Good Business Card Copy
Aside from the design, there is one other important factor that you need to consider when creating your business cards: the copy. This actually refers to copywriting, which is the way you sell with words. You can actually create the most attractive and compelling design, but if it is not able to tell your target customers the right message, you are likely to lose your prospects. This is why it is important to create a good copy that will sell your business and the products and services you offer in the most persuasive manner.
The following are ways to make a captivating copy:
• Use a catch phrase to draw your prospect’s attention. Make sure to create a catch phase such as a tag line, slogan, or jingle that attracts attention and tells your target customers of the products you offer and the benefits they will get from them. Also, think of your unique selling proposition or what’s makes you different from your competitors and tell it to your prospects. Don’t just tell them how great you are because honestly people don’t care about that. What they want to know is what you can do for them. Think about that when making your catch phase. Remember not to make it very long as there is not enough room in your business cards to accommodate a long tag line.
• Chose the words that you will use carefully. As much as possible use striking and attention-grabbing words but be sure to use words that are easy to understand and can deliver your message and contact details in the quickest way. Obviously, if your target market is kids you can’t use complicated and flowery words. The same with the older market. You can’t expect everyone to understand the fancy words that you will use. so, be very careful in the words you use in your business card templates.
• Tell people why they should contact you. In any effective marketing campaign, you need to make sure that you give your prospects reasons to contact you. This information will help your business in so many ways and make sure that people will keep your card and contact you right away. Here are some of the reasons why people buy, which you need to keep in mind:
o To find comfort
o For their safety
o For their enjoyment
o To make their lives easier
o To save time and effort
o To be popular
o To be in style
o To make money
o To satisfy their cravings
o To gain possessionsThese are just some of the reasons people buy. Keeping these ideas in mind will help you create a copy that will encourage your target customers to become loyal patrons.
• Apply everything you know in creating your copy. Now that you know how to create a copy and the reasons why people buy, you should be able create your own business card that will stand out with compelling words. If you are able to do this it would be easy for you to motivate your target customers to contact you and buy the products or services you offer. Remember that your copy need not be too complex or fancy. As long as you are able to communicate your message clearly and quickly, your cards will be as effective as it can be.
This writing provides information and guidelines to the readers about how to promote your business with engaging business cards, try to look into this page for more eye catching and free business card templates.
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