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If you’re one of those people who run an online business, I am pretty sure that driving lots of qualified traffic to your website is one of your main priorities. As you know, without traffic, there’s no way that you can make any sale.

But why would people want to give your site a visit? Keep in mind that people are using the internet mostly because they’re looking for information. They open their computer, go to Google, and search for either solutions to their problems or answers to their burning questions. They’ll visit a website and spend as much time as possible in this particular website as long as they’re getting the kind of information that they’re looking for.

This whole scenario will tell you that if you want to attract as many people as possible, you will need to make your website a good source of information. You will need to address the learning needs of these people and at some point, you will need to share with them a slice of your expertise. You can do this through content writing.

Writing content for your website is relatively easy. In fact, you don’t need a college degree to do this. Here are simple steps that you need to follow:

1. First step is to choose the topic for each page that you’re going to write. It’s important to make sure that your topics are related to the business that you’re running and that they’re interesting to your potential clients. Also, it’s equally important to ensure that they’re relatively new as people are always looking for fresh information that they haven’t heard of before.
2. Use enticing headlines. Remind yourself that your main goal in writing the headlines is to make your visitors want to read the entire page. So, make it very descriptive and benefit-driven. Also, make it compelling and ensure that it will pique the curiosity of your target audience.
3. Offer in-depth, useful information. Offering your visitors with general information will not do the trick. If you want these people to stay a bit longer, you need to offer them with informative, useful content. I suggest that you answer their burning questions, offer in-depth explanation about the things that fascinate them, or offer solutions to their problems. If applicable, offer them with insider tips and expert advice as well.
4. Use keywords. Don’t forget to use keywords that are related to your products, services, and line of business to make your content search engine-friendly. I suggest that you read articles about SEO content writing to get more information about the SEO writing techniques that you can use to secure better page ranking.
5. Do not make your content all about your products and services. Avoid doing blatant ads or inserting sales pitches as these will surely not help you convince people to buy from you. It’s better if you educate and help them out first before you start converting them to paying customers.